Gameloft Expands Into New Markets; Broadening its Already Wide Distribution Channels

Published November 4th, 2009 - 07:58 GMT

Gameloft(R), a leading publisher
and developer of downloadable video
games, has increased the number of operator contracts in two key emerging
markets - Southeast Asia and the Middle East. The company has signed new
direct agreements with 10 operators in Southeast Asia and 9 in the Middle
East. With a stronghold already established in North America, Europe, Asia
and Latin America, the company aims to extend its publishing arm to bring
more top selling mobile games to new audiences.


    "We have become quite aggressive in the emerging markets," said Gonzague
de Vallois, senior vice president of publishing, Gameloft. "We are not only
expanding and growing, but also developing very strong relationships with the
operators. We remain steadfast in our goal to maintain Gameloft's position as
the market leader with the biggest distribution network."


    Southeast Asia plays a central role in this growth with an untapped
demographic of over 898 million subscribers across India, Sri Lanka,
Thailand, Vietnam, Cambodia, Lao, Indonesia, Brunei, Malaysia, Singapore,
Philippines, Hong Kong and Taiwan. Established agreements with leading
telecom companies such as Telkomsel, Idea Cellular and Dialog Sri Lanka
enables Gameloft to reinforce its leadership and secure first mover advantage
in this region.


    Gameloft has the widest distribution network in the Middle East, reaching
over 30 million subscribers in Jordan, Saudi Arabia, Kuwait, Qatar, Bahrain
and the United Arab Emirates. Agreements with mobile operators such as
Etisalat, Zain, Batelco, Qtel, and DU allow the company to firmly establish
its front runner position in this territory.

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