General Motors Announces New Middle East Brand Manager, Cadillac

Published March 21st, 2010 - 09:54 GMT

General Motors (GM) has announced the appointment of Thierry Sabbagh to the position of Regional Brand Manager, Cadillac, GM Middle East.

“Thierry has delivered results exceeding expectations in each of his roles at GM, and I welcome him on board in his new position,” said Fadi Ghosn, GM Middle East Chief Marketing Officer.
Thierry came to GM with a strong background in sales and marketing, having gained several years’ experience as the Group Marketing Manager for Gargash Enterprises, representing Mercedes Benz in Dubai and the Northern Emirates.

Starting off in GM as a Marketing Manager for GMC in the Middle East in January 2006, Thierry actively participated in achieving all-time best GMC sales in 2007 and flawlessly executed several launches.  Thierry became the SUV and Compact Vehicles Planning Manager in February 2008, and defined business development opportunities for Middle East operations and developed business cases for future products. 

“Thierry’s experience will be vital in building Cadillac brand business and growing its volume” said Fadi.

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