Economic Zones World has recently taken a step into the world of social networking. In an initiative to further develop their online channels and to open more lines of communication with customers and employees, EZW can now be found on social networking sites Facebook, Twitter, LinkedIn and Myspace. As well as YouTube, the premier destination to post and watch videos worldwide, commonly viewed as today’s edition of the television.
Most people are becoming familiar with Social Media: blogs, podcasts and social networks. Over the past decade this new media type has driven an online evolution for how business and customers connect and build prolific relationships. The transformation has taken communication from one-way, top-down formal B2C and B2E interaction to continuing and personalised dialogue initiated by either party. In a survey of Fortune 500 companies by Inc. Magazine and University of Massachusetts Dartmouth results showed that these companies are aggressively adopting social media, with 77% reporting use of at least some social media tool.
The usage of social media in the Arab world is steadily increasing as well, with than 12,000 Twitter users in the region according to a study by local PR firm Spot On. A measure of its effectiveness has been the fact that UAE Vice President, Prime Minister and Ruler of Dubai, Sheikh Mohammed bin Rashid, recently signed on to Twitter and already has more than 3,300 followers.
How customers are informed about products, who a company is and what is on offer are all important messages for an organization to communicate and have traditionally been conveyed through offline sales and marketing tools, such as press releases, adverts, brochures and presentations, to name a few. By using Social Media tools Economic Zones World has now opened a two way communication to not only inform customers about what’s happening with EZW but to also hear how they can better serve their customers.
