gitex technology week hits all targets – massive boost for regional ict industry

Published September 20th, 2007 - 10:48 GMT

Exhibitors’ glowing feedback on the strong quality of visitors and the business value generated at GITEX TECHNOLOGY WEEK reaffirmed its ongoing importance as one of the world’s most influential ICT events, as show organisers confirmed that the event this year attracted a significant turnout of key decision-makers.  Statistics released today also confirm that GITEX Shopper reached a new sales record in 2007.

Despite the unique challenges posed by the early September timing of the show, 124,317 trade visitors attended the 2007 edition of GITEX TECHNOLOGY WEEK, with attendance for the first four days matching the day totals of the previous record-breaking year. Only a drop in visitor numbers on the last day of the event – the day before Ramadan – prevented the show from equalling its previous year’s visitor numbers.

Sales figures from the consumer expo GITEX Shopper show a rise of 16 percent in total record sales, with an approximate total of AED97 million generated over the course of the event.

The strategic focus for the 2007 edition of GITEX TECHNOLOGY WEEK aimed to increase the number of decision-makers and serious buyers at the show, and the results show that the number of visitors at director level or higher had increased significantly this year, a fact confirmed by exhibitor feedback.

“We’ve been thoroughly impressed by the show, and we’ve been able to network with a higher number of quality decision-makers than ever before. Many of the new innovations, like the Priority Club, have put us in direct contact with high level customers, which reinforces the business development potential of this event,” said Husam Dajani, Senior Vice President, Oracle Middle East and Africa.

“I am pleased by the standard and quality of the decision-makers I’ve met at this year’s GITEX TECHNOLOGY WEEK. The quality of interaction with our customers and partners – and the interest levels in HP’s new innovations – has been outstanding,” said John Hoonhout, HP Middle East’s Managing Director and Technology Solutions Group Leader.

To fully support exhibitors’ strategic objectives, organisers have pledged that both major events will return to the October timing for 2008, and have guaranteed that they will occupy a timeslot in the fourth quarter of the year for the next decade.

“This year, GITEX has risen to the challenges it faced superbly, with a high volume of business conducted at both the enhanced business platform of GITEX TECHNOLOGY WEEK and the consumer retailing event of GITEX Shopper,” said Helal Saeed Al Marri, Director General, Dubai World Trade Centre.

“The innovations introduced this year will be expanded and built upon, and provide us with a dynamic platform to ensure ongoing success into the future. DWTC is hugely grateful for the contribution made by our exhibitors for the 2007 events, and anticipate further shared success as the GITEX brand continues to evolve and develop,” added Al Marri.


GITEX TECHNOLOGY WEEK 2007 reinforced its undisputed leadership position as the linchpin business-to-business trade event for the region, facilitating a high volume of business and partnership transactions amongst the international ICT community.

According to the feedback report, participation objectives of exhibitors and visitors extended far beyond experiencing and showcasing new products.  The business interests of participating companies and individuals vary from networking with existing clients, sourcing new business partners, initiating projects and continuing negotiations, promoting corporate brand awareness, or conducting market research, amongst other objectives.

Feedback from exhibiting companies demonstrates that 2007 saw an increase in the level of innovation and localisation of solutions and services on display. A total of 572 companies participated in the event for the first time, creating major opportunities for companies to sign new agreements and introduce new solutions to the region.

Xenia Jacobsen, Marketing Manager of Ematel, a new exhibitor at the 2007 show, said: “The exhibition has been very good for us. GITEX reaches an extremely large and significant market. We showcased five new products successfully and launched a new company, " Ema Phone”, a sister company for ‘Ematel’. We made contact with a large number of decision-makers, with whom we have been able to sign a large number of sales contracts. We have also managed to recruit new distributors for Ematel.”

Jacobsen added that GITEX was extremely professionally organized and it is deservedly the largest and most important exhibition in the region.

Marwan Khawaja, a Senior Manager at I Do, another first time exhibiting company this year said, “Our participation at GITEX has been a great success. We signed new agreements with distributors from Iran, Palestine, Syria, Morocco, Egypt and Jordan, worth AED 18 million by the third day of the show.  We struck new deals with our premier clients from Oman and Bahrain. We also launched five new models at the show and showcased ‘Laxima’, our new trademark.  GITEX is one of the best exhibitions in the world we have taken part in.”

Khawaja expects a further 30 percent increase in transactions after the exhibition.

Ibrahim Haddad, Director Business Development, Bright Point, stated that GITEX was a great platform for those working in the technology sector. Al Haddad, who has been attending previous editions of GITEX as a visitor, said that his company was able to sign three deals worth approximately US$2 million during the exhibition. The company also used GITEX as a stage to launch three new products.

Among other major high-value deals, the decision by SAP AG, the world's largest business software company, to finalise and announce its major direct investment into the regional IT sector through the purchase of SAP Arabia, was one of the biggest deals announced in the history of GITEX.

The volume of new business and foreign direct investments initiated and negotiated during GITEX TECHNOLOGY WEEK – including new partnership agreements, new distribution agreements, solution sales and enhanced service agreements – is set to continue well into the months after the event.

International participation was wider than ever before, with the total number of countries participating reached an all-time high, with 82 nations taking part in GITEX TECHNOLOGY WEEK, six more than in 2006.

Highlights for the 2007 edition of the show included the success of the Global Conference, which drew over 1,500 ICT executives and specialists to the seminars and presentations running throughout the event.

The Priority Club also proved extremely effective by according over 2,000 visiting senior executives with show visit privileges that directly contributed to creating more business opportunities with exhibitors.

GITEX Shopper Report
This year’s GITEX Shopper saw the highest trading volume in the history of the event, with the majority of top 20 exhibitors reporting record-breaking sales.

GITEX Shopper 2007, held at the Airport Expo, attracted a total of 125,538 visitors, reflecting a slight decrease on the previous year’s visitor total, caused by lower visitor numbers on the closing day before Ramadan.

However, visitors who attended came prepared to spend, with reported sales reaching AED97 million, a rise of 16 percent on 2006 total of AED 84 million.

Llewellyn Couto, Marketing and Communications Manager, Sharaf DG said, “The response was very positive on the promotion we ran together with Samsung.  We have seen an 85 percent increase in sales from last year’s show.”

“Our sales have shot up by approximately 70 percent as compared to 2006”, noted Motaz Khalil, Marketing Manager of Compume.

Apart from the UAE, the event attracted visitors from Saudi Arabia, Egypt, Qatar, Oman, India, Bahrain, Iran, Kuwait, Turkey, the United Kingdom, Germany, the United States and Pakistan.

Long-term partners and first-time exhibitors both reported strong satisfaction at the high sales, with demand particularly strong this year for laptop computers, LCD monitors and televisions.

“As a first time exhibitor, Shopper has surpassed all our projections. Despite a lot of talk about the show timings, the inflow of visitors has been excellent. We have had an absolutely phenomenal response on the LCD sales,” said Neelesh Bhatnagar, CEO, Emax.

Ganesh Iyer, CMO of Cellucom commented, “Our sales were up by around 25 percent compared to last year. We found that there was a special interest in laptops and flat-panel televisions during GITEX Shopper 2007.”

Gitex Shopper 2007 continues to ride high on its popular appeal as the mega consumer electronics shopping festival in Dubai with promotions that were run especially for Shopper visitors.

Jacky’s Electronics was giving away 5 LCDs every hour to visitors making purchases at the Jacky’s stand.  Emax had a total prize giveaways worth AED1 million at GITEX Shopper, including being a promotion partner in the GITEX Shopper Mega Draw which features a Peugeot 207 cc as the first prize win.  Newcomer to the show, Lulu Centre was offering a raffle prize of a 31”Plasma television every hour to visitors at their stand.


The next edition of GITEX TECHNOLOGY WEEK will run from 19-23 October 2008 at the Dubai International Convention and Exhibition Centre. The retail event GITEX Shopper will take place from 18-24 October 2008 at the Airport Expo Dubai.

About Dubai World Trade Centre (DWTC)

As the organiser of GITEX TECHNOLOGY WEEK, Dubai World Trade Centre offers over 27 years’ experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Our team organises 15 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region.


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