When Golf World Entertainment Group set up the world’s first and only floating broadcast centre in Belize, they approached one of the region’s newest branding agencies, re-brand-ingTM.
The Brief
Create a corporate identity for a broadcasting company that will deliver entertaining golf and lifestyle HD and SD programming to viewers around the globe via satellite broadband and mobile transmission from aboard a 60 meter long, super yacht.
The only other dedicated golf broadcaster in the world is The Golf Channel out of the USA, which distributes its programming through affiliate broadcasters globally.
The concept behind a floating broadcast centre is to provide unrestricted and unregulated broadcast solutions that are unique, entertaining and transportable. LIVE golf action from all over the world to be broadcast LIVE anywhere in the world.
The First Challenge
What name will encompass what the broadcasting centre is capable of? Name after name was deliberated upon, until one surfaced and stayed afloat – Blue Whale. It is the
ideal name, since the blue whale is said to be the largest animal in existence and can reach speeds of up to 50kph while communicating with other blue whales across the vast oceans.
The Next Port of Call
Blue Whale Broadcasting needed a corporate identity that will look distinctive, whether at sea or anchored in any of the world’s most glamorous ports and marinas.
The re-brand-ingTM team dove deep into their collective sea creature psyche and came up with a watertight concept.
Blue Whale Broadcasting Sets Sail
The team decided that the best feature of the blue whale is its distinctive dorsal fin, a definite show of strength and steering power. On the logo design, the dorsal fin is formed inside the letter “B” with transmitter waves “spouting” like jets of water from a whale’s blowhole.
The dark blue and subtle grey colour combinations of the logo was inspired by the blue whale’s skin colours, giving it an overall “organic” effect as opposed to the already expected electronic techno look.
re-brand-ingTM ensures smooth sailing for Blue Whale Broadcasting
re-brand-ingTM brings together all the elements needed to create or “re-create” a brand’s personality – name, graphic identity, market image, philosophy. Composed of talented professionals with years of experience in research-based branding design, re-brand-ingTM is a specialist unit focused on giving birth to a brand and ensuring its successful lifespan.
re-brand-ing TM can be reached through +9714-3902003 or email at info@re-brand-ing.com
