GPCA appoints Creative Communication to drive strategic communications

Published September 27th, 2009 - 01:52 GMT

Gulf Petrochemicals and Chemicals Association (GPCA), the representative body of the region’s petrochemical and chemical industry, has signed an agreement with Creative Communication to drive the Association’s strategic communications. As the official representative body of the petrochemical and chemical industries, GPCA has all top companies in the sector as members and enjoys wide industry patronage in the region.
GPCA Secretary General Dr. Abdulwahab Al-Sadoun said Creative Communication has been assigned the task of strengthening the Association’s profile and supporting all of its regional communication requirements.  “Creative Communication will also provide public relations support for the most important petrochemical and chemical industry event in the region, the annual GPCA Forum, as well as other GPCA events,” Dr. Al-Sadoun said. 
GPCA was conceived as a voluntary and non-profit association focused on sharing knowledge, experience and best practices among petrochemical and chemical producers in the region. The Association has rapidly grown in membership to include industry players from outside the region as well as the industry’s supply chain companies. GPCA is currently in an evolutionary phase, aiming to be the industry’s think-tank and the most reliable information resource.
The public relations agreement was signed by Dr. Al-Sadoun and Rabih El-Amine, Managing Partner of Creative Communication and CEO of Alef Media and Publishing. Creative Communication is part of Alef Publishing and Media, which boasts a strong portfolio of publishing clients, and is the regional partner of The Communication Group, which is among the fastest growing PR agencies in London. 
“We have chosen Creative Communication as they have demonstrated a strong understanding of our industry, its importance in the region and the Association’s priorities.  We are also pleased with their track record in publishing and media relations in the region,” Dr. Al-Sadoun said.
El-Amine thanked GPCA for bestowing their trust and confidence in Creative Communication, and pledged to deliver top-level service for the Association.  “We are delighted to work with GPCA, and we are absolutely confident of meeting the Association’s expectations of us,” El-Amine said. 
About GPCA
Gulf Petrochemicals and Chemicals Association (GPCA), the first such industry association in the Middle East, has grown from strength to strength since its inception in March 2006, steering   the regional industry towards a whole new era of co-operation.   As the Gulf’s representative body, GPCA aims to enhance the role of the region in international debate and policy making in relation to petrochemicals and chemicals, to facilitate regional co-operation, and to ensure that growth is both sustainable and socially responsible.  GPCA’s mission is to offer its members networking opportunities through various platforms to meet and share knowledge; exchange insights and expertise and advocate the development, growth and prosperity of the petrochemicals and chemicals industry and related businesses in the Gulf.  Additional information is available at
Creative Communication and Alef Publishing & Media
Creative Communication is a PR consultancy based in Riyadh, and part of Alef Media and Publishing.  Alef established Creative Communication to leverage and add value to its powerful legacy in publishing, events and marketing communications in the region.  Creative Communication is associated with The Communication Group, which is based in London and among the top five fastest growing PR agencies in the UK.
Additional information is available at


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