Published October 6th, 2005 - 12:35 GMT

Grand Champion, a newly formed arm of an event and sponsorship management company organizing exclusive sporting events worldwide, has appointed Trans-Arabian Creative Communications Services (TRACCS) as the exclusive creative communications agency for the upcoming friendly football match between the UAE and Brazil national teams.  The match will take place at the Zayed Sports City on November 12, 2005 and is expected to attract football fans from around the region to fill the 47,000 capacity stadium. Brazil, five time winners of the FIFA World Cup, will be playing for the first time on Arab soil and is expected to bring some of the world's most valuable players including Ronaldo, Ronaldinho, Roberto Carlos, Robinho, Kaka and team captain Cafu.

TRACCS has been appointed as the Public Relations/Communications agency for the match and will assist with sponsor relations in addition to mounting a complete regional media relations and advertising campaign which includes trailers for broadcasting networks and radio promotions.

“We are very happy to be working with TRACCS on this great sporting event and are confident that their creativity and in-depth knowledge of the region will result in campaigns that better position this one day match and attract the maximum number of fans from around the region," said Grand Champion Managing Director, Peter Nagy.

TRACCS Group Accounts Director, Sarah Walker-Kerr, commented on this exciting account win by saying, “We are extremely honored and proud to be handling such an event, especially since it is the first time that the Samba Giants are appearing in the Middle East. TRACCS extensive local knowledge and deep understanding of the regional market will be key components in making this event a success."

Trans-Arabian Creative Communications Services (TRACCS) has grown to become one of the largest public relations networks in the Middle East with 90 professionals working in 19 countries throughout the Middle East, North Africa and Asia including Jeddah, Riyadh, Dubai, Kuwait, Manama, Doha, Muscat, Cairo, Tripoli, Amman, Beirut, Damascus, Sana’a, Khartoum, Tehran, Karachi, Mumbai and Kuala Lumpur. The TRACCS client list includes Procter and Gamble, Novartis Consumer Health, Jeddah Economic Forum, Electrolux, Supreme Commission for Tourism of the Kingdom of Saudi Arabia, Visa International, Master Foods Middle East, Bank Al Bilad, Misr International Bank, Zurich International Life, Swiss Tourism Board, International Turnkey Solutions and BUPA Middle East among many others. Trans-Arabian Creative is affiliated to Cohn & Wolfe Worldwide, one of the world’s largest and most respected public relations networks.


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