Jumping atop Burj Khalifa, changing their names to Jacky's and a lot more creative and innovative ideas were among the things people would do to win an Apple iPad for free but an artistic video executing what the participant would actually do to be the new owner of the iPad has bested the rest and was hailed the winner of the first Facebook competition of Jacky's Electronics.
Glenn Roxas, a graphic designer, took a creative 1-minute video of himself to let everyone know about Jacky's iPad competition by going around Dubai Superman-style, walking on the middle of Sheikh Zayed Road, and socialising with other nationalities.
"I shot the video one half day and I wasn't really expecting to win. Thank you Jacky's for holding the competition and I can't wait to use my new iPad in rolling out my creative ideas," said Roxas.
Close to 600 comments, videos and pictures were entered onto Jacky's Facebook fan page – www.facebook.com/jackysuae, for the contest dubbed as 'What would you do to win an iPad at Jacky's?' from 18th to 25th April 2010. After much deliberation, the judging team at Jacky's chose Roxas as the best entry, which showed uniqueness and real creativity.
"Social networking sites such as Facebook are important tools for us to interact and engage with our customers. We, at Jacky's, have always aim to provide our customers with updated information whether it's on products, promotions or industry news in the UAE. This competition allowed us to not only reward our loyal customers with an iPad, but also know their feedbacks as well," said Ashish Panjabi, Chief Operating Officer, Jacky's Electronics.
"Right from the time we announced this competition, we've been inundated with feedback from potential winners on all the whacky and crazy things they would do for an iPad. With the craze for this product being unrivalled to anything else we've seen in a while, it was only natural we decided to have a contest based around this," he added.
Second runner-up 15-year old Dana Salim received an iPod Touch, while third runner-up Nicoli Malabonga, 17-year old, got an iPod Nano. An awarding ceremony was held at Jacky's Electronics outlet in The Dubai Mall where radio DJs Catboy and Geordiebird from Dubai 92FM handed over the prizes to the winners. Geordiebird also sung few karaoke songs to get herself an iPad while five shoppers also received iPod shuffles during the on-the-spot competition.
