GyPSii platform wins NAVTEQ Global LBS Challenge award and announces

Published March 10th, 2008 - 02:21 GMT

GyPSii platform wins NAVTEQ Global LBS Challenge award and announces
major new partnerships worldwide

GyPSii the world's leading geo-location and social networking service provider for mobile phones and Internet devices, received highly sought after industry acclaim at this year's Mobile World Congress in Barcelona, when it was a winner in the NAVTEQ LBS Challenge, a contest in which over 300 companies
competed.

The award coincided with GyPSii's live launch at the event, following a
three month public beta trial with users worldwide.  The honour further
positions GyPSii as the leading player in the emerging mobile social
networking and LBS market.

The worldwide contest, which has established a reputation as the premier
event in the location-based services (LBS) industry, challenges
application developers to build innovative location-based services which
work with mobile phones and/or wireless handheld devices using dynamic
positioning technology and NAVTEQ maps.

Over 316 companies registered for this year's Challenge globally, of
which twelve advanced to the final judging in the European division. The
finalists represented a broad spectrum of wireless applications and were
selected based on commercial feasibility, functionality, ease of use and
design. The final judging panel, which included executives from
Autodesk, Deutsche Telekom, GPS and Co, Innovacom, Nokia, O2, Telecom
Italia, Truffle Ventures, Vodafone, and WebMobility, based their
decisions on the same key criteria.

Nokia has globally sponsored the Challenge for the third consecutive
year and together with Autodesk in 2008.

"This has been a very exciting time for GyPSii," said Dan Harple, CEO of
GyPSii.  "In September 2007 we signaled our intent to become the leading
global platform for the convergence of search, location and personal
content as a new form of geo-social networking.  Winning a NAVTEQ LBS
Challenge award is satisfying because of the intense competition,
coupled with the expertise of the panel of industry-leading judges.  It
means a lot to our whole team."

He continued; "We are now recognised as the preeminent industry player
with a rapidly growing global GyPSii community.  We have visitors from
more than 55 countries and we continue to lay down our global footprint
across multiple handsets, geographies and affinity communities with
major strategic partnerships worldwide. People can expect to hear more
significant news from GyPSii in the coming months."

GyPSii generated considerable industry buzz at the Mobile World
Congress. CNN's on-the-ground reporter, Adrian Finighan interviewed Mr
Harple and posted on his CNN blog that GyPSii is: "a mobile social
networking platform which, I'm willing to bet, will soon be as big a
phenomenon as Facebook. Bigger, perhaps."

(http://edition.cnn.com/exchange/blogs/in.the.field/2008/02/gadget-addic
ts-playground.html)

In February, GyPSii made a series of major announcements, significantly
increasing its global presence.  In China, GyPSii announced partnerships
with China Unicom, one of the two mobile operators in China with more
than 150 million subscribers and Shanghai Rannuo to launch its GyPSii
service for the 2008 Olympic Games in Beijing. Additional to this was
the news of GyPSii's partnership with Chinese device manufacturer Dopod
to provide a range of location-based information and services to members
of its Dopod Club community. 

GyPSii also moved into India, the world's second largest and fastest
growing mobile market, and announced an agreement with Broadway Pvt.
Ltd. (www.broadwayindia.in/), to offer the full suite of GyPSii services
to India's 233 million mobile subscribers.

The GyPSii application is already fully compatible with Windows Mobile
phones, the Blackberry range from RIM and Nokia's flagship consumer
smartphones.  GyPSii recently announced web support for Apple's iPhone
and continues to add new devices on a regular basis.

As well as extending its product range, GyPSii has also reached beyond
English speaking markets and is available in ten languages including
Korean, Russian and two forms of Chinese.

To sign up to GyPSii users can visit the company's website
(www.gypsii.com) or from a phone browser at http://gypsii.com/m

About GyPSii
GyPSii is the market-leading mobile lifestyle application, connecting
people, places and communities across networks and devices.  GyPSii
provides a geo-location social networking platform and services for
mobile, web & set-top box devices, and is headquartered in Amsterdam,
The Netherlands. (www.gypsii.com).

(c) 2008 GyPSii Inc. All rights reserved.

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