Honda sales kick into overdrive in bahrain
Sitra: National Motor Company, exclusive dealers of Honda Cars and SUVs in the Kingdom, announced a strong start to the year with 2008 Q1 sales figures recording an astounding 63% increase in number of cars sold over the corresponding period in 2007. These latest figures come on the back of an exceptionally good 2007, where total sales figures rose 50% over 2006 year end figures.
These figures were revealed by senior management of NMC at a high level meeting held at the company's Sitra showroom yesterday, which was also attended by visiting Honda Motor Company Ltd. Managing Director. Mr. Shigeru Takagi, and Mr. Toshiaki Mikoshiba, Executive Vice President, Honda Motors Europe.
The strong performance of the Honda brand was led by the high market demand for its top 3 sellers, the Accord, the Civic and the CR-V. These 3 models constitute over 75% of sales of the brand.
NMC now, in its 20th year of operation has over the past 2 decades built up a reputation as the leading automotive retailer in Bahrain. Geoff Thomas, General Manager, NMC stated "These figures reflect the strong market leadership of NMC and the great partnership that we have with Honda. We are driving ahead aiming for ever greater heights in sales and standards of customer service.'
A high level delegation from Honda including Mr. Satoshi Aoki, Chairman of Honda Motor Company Chairman; Nick Fry, CEO, Honda Racing F1; Ross Brawn, Team Principal, Honda Racing F1; Hiroshi Abe, President, Honda Racing Development Ltd. and Shuhei Nakamoto, Deputy Managing Director (Technical)
are currently in Bahrain in lieu of the F1 races. National Motor Company also held a dinner reception in honour of their visit at the Ritz Carlton Hotel yesterday which was attended also by the Japanese Ambassador, Takeshi Kondo and NMC board members. Honda F1 driver Jenson Button and Super Aguri driver Takuma Sato also made an appearance during the course of the evening.
