Horizon Draftfcb to Unveil New Insight Platform

Published November 4th, 2009 - 12:51 GMT

Horizon Draftfcb, the Middle East’s leading advertising agency will unveil its new insight platform titled “matter(s)” on November 9, 2009. matter(s) is comprised of a website and a magazine that highlights emerging ideas in twelve different business categories across Europe and the Middle East and has been developed by more than 50 collaborators in 19 countries across Draftfcb Europe and the Middle East.

The matter(s) forum will be attended by leading marketing and communications experts and will include four panel discussions on trends in key industry sectors which will include food and drink, automotive, financial services and telecommunications.  The panel discussions will be of twenty minutes duration and participants will include Draftfcb’s global planning director, Simon Calvert along with industry authorities and media representatives.

“The matter(s) platform is an invaluable tool in defining future industry trends. We fully believe in the power of trend-spotting because behind every trend is a business opportunity waiting to get out”, said Eddy Azzam, Vice President Horizon DraftFCB, Kuwait and Lower Gulf.  “We, at Horizon Draftfcb, work closely with our clients to identify and utilise such opportunities.”

Launched in July, www.welcometomatters.com is updated monthly and showcases trends spotted by Draftfcb collaborators spanning 12  categories: automotive, business services, fashion and design, financial services, food and drink, health and beauty, house and home, media and entertainment, social causes, stores and spaces, telecommunications and travel and tourism.

matter(s) magazine is a printed collaboration between Draftfcb’s clients, employees and outside collaborators in the region. The publication was launched in October and the first issue will be introduced and distributed at the matter(s) forum.

In order to attend the forum on November 09, 2009, please contact:


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