Horizon.FCB, one of the top marketing communications groups in the Middle East, recently announced that it was appointed as the advertising agency for Jazeera Airways (K.S.C), Kuwait’s new national airline and the first private airline in the Middle East.
The Agency was hired to build the brand new airline, which took its first flight only five months ago, into a regional brand that empowers travelers across the Middle East through easy booking, hassle free check-in, and low fares.
Jazeera Airways Communications and Image Manager, Fawaz Al-Sirri, said “We partnered with Horizon.FCB for their unique approach in finding creative solutions to communication challenges. We look forward to bringing more freedom to travelers with Horizon.FCB”.
Eddy Azzam, Managing Director for Horizon.FCB, commented, “We view Jazeera Airways as a challenger brand, one that has entered the aviation industry with a keen determination to do things differently, in a way that will ultimately give power to the most important aspect of this particular industry: the traveler. We, along with the team at Jazeera Airways, are looking forward to building today’s challenger brand into a regional powerhouse.”
“We will be working side-by-side with the Jazeera Airways to ensure that their message of freedom, empowerment and a better way of doing things, is communicated to travelers at all times”, continued Mr. Azzam.
Horizon FCB Background
Horizon.FCB is a Horizon Holdings company which is one of the top marketing communications groups in the Middle East region. Horizon Holdings offers creative and integrated marketing communication services through Horizon.FCB; media planning and buying through Brand Connection and public relations through Golin Harris.
Horizon Holdings is part of Foote, Cone & Belding, the world’s third oldest advertising agency and a powerful agency network with a worldwide network of 197 offices servicing clients in 110 countries, and is a member of the Interpublic Group of Companies (IPG), the largest holding company in the world in terms of advertising and media.
Jazeera Airways (K.S.C) Background
Jazeera Airways is a Kuwait Public Shareholding Company established in 2004 with a capital of KD 10 million raised through one of the most successful IPOs in Kuwait’s history, making it the only privately owned airline in the Middle East. Based on a low fare business model that maximizes across-the-board efficiency in operations, Jazeera Airways enables travelers to fly without a ticket and book through the web and SMS, giving travelers more independence, spontaneity, and fares up to 50% lesser than the market.
Jazeera Airways’ fleet of new A320 aircraft serves some of the most popular destinations for both business and leisure in the Middle East, including Dubai, Beirut, Bahrain, Damascus, Aleppo, and Amman. Travelers are able to book via jazeeraairways.com, travel agents or call or SMS the Jazeera Airways reservation number 177 (or *177# for SMS) to receive a booking reference number for easy, ticket-free check in.
