hsbc launches enhanced visa platinum card proposition

Published May 11th, 2008 - 01:10 GMT

HSBC Middle East unveiled its enhanced Visa Platinum Credit Card, which will offer cardholders unrivalled benefits and rewards. The Card’s new enriched programme is aimed to support the cardholders’ increasingly active lifestyle and personality.

“Our premium cardholders are both value-conscious and brand-conscious. The premium customers are constantly seeking to derive higher value out of what they use, so that they end up getting more out of life. The enhanced offers and benefits, which are part of the new HSBC Platinum Credit Card, directly address these needs. The card is a ticket to experience life all over again,” said Sangeeta Pendurkar, Regional Chief Marketing Officer, HSBC Middle East.

The enhanced product proposition will offer cardholders unrivalled benefits and rewards aimed to support their increasingly active lifestyle and personality. Cardholders have access to premium tickets for worldwide sporting, concert and theatrical events. With time being such a constraint, the Card also provides for free valet parking at select locations such as malls and airports.

Supporting the cardholders’ global lifestyle, travel rewards are inherent part of the Card’s proposition. Benefits include easy redemption of airline tickets, access to airport priority lounges around the UAE, meet and assist services as well as duty free vouchers. Free Travel Insurance is also provided to cardholders.

Another significant value-add to the HSBC Platinum Credit Card is its association with the Air Miles Rewards Programme. The more cardholders use their HSBC Platinum Credit Card, the more Air Miles they receive. Air Miles are easy to collect and can be redeemed for a wide choice of exciting rewards

Tie up with partners which offer exclusive discounts are also available. These span lifestyle products, leisure and entertainment and fine dining across the UAE and abroad.

“The premium cardholder contributes to more that 45 per cent of the total card spend in this market and constitutes a significant share of our customer base. As market leaders in this category, we strive continuously to improve our proposition to ensure that we are differentiated and provide the best value to our customers.”

“The HSBC Platinum Credit Card’s free cinema ticket offers, much needed valet parking privileges and easy airline ticket redemption on any class, any airline, anywhere are sure to be a hit with our customers,” concluded Sangeeta Pendurkar.

Media enquiries to Andrea Jaishankar, Manager Communications, HSBC Bank Middle East Limited on 04 3906639 or at

HSBC Bank Middle East Limited
HSBC is the largest and most widely represented international bank in the Middle East. HSBC Bank Middle East Limited has 37 branches throughout the United Arab Emirates, Oman, Bahrain, Qatar, Kuwait, Jordan, Lebanon and the Palestinian Autonomous Area.  In addition to the branch network the Bank maintains representative offices in Tehran, Iran and Tripoli, Libya. This extensive regional coverage is strengthened by another member of the HSBC Group, HSBC Bank Egypt SAE, and by its associated companies, The Saudi British Bank, British Arab Commercial Bank Limited, and HSBC Saudi Arabia Limited.

HSBC Platinum Credit Card
Presenting the HSBC Platinum Credit Card. For the there’s more to life type. With your HSBC Platinum Credit Card you can:
Travel more, with exclusive rates on air travel redemption on any airline, any class, any time
See more, with tickets for events anywhere in the word
Escape more, with free movie tickets at Cinestar on every ticket purchased.
Worry less, with free valet parking at all Valtrans locations

HSBC Holdings plc –
HSBC Holdings plc serves over 128 million customers worldwide through around 10,000 offices in 83 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With assets of some US$2,354 billion at 31 December 2007, HSBC is one of the world's largest banking and financial services organisations. HSBC is marketed worldwide as 'The world's local bank'.



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