Partnership to deliver superior mobile solution to Telstra customers,
and further enhance i-mate(tm)'s position as Australia's leading
provider of Windows Mobile(r) devices.
Barcelona, 12 February 2008 - i-mate(tm), the global specialist in
Microsoft(r) devices and software applications, today teamed with
Telstra Corporation Limited, Australia's leading telecommunications
company, to launch the i-mate(tm) Ultimate 8502 and i-mate(tm)
Ultimate 9502. Telstra is the first operator to deploy these devices
globally and both devices will be exclusive in Australia to Telstra
customers.
Building on a five-year partnership which has seen the successful launch
of 10 world leading i-mate(tm) devices on the Telstra network, Telstra
has teamed up with i-mate(tm) again to release the highly acclaimed
Ultimate mobile devices.
Discussing what makes i-mate(tm) the smarter choice, CEO and Founder of
i-mate(tm) Mr. Jim Morrison said: "We don't believe that one size fits
all. We offer a full range of superior Windows Mobile(r) powered
devices. We then customise these devices to suit the unique
requirements of individual customers. Add to that our range of
innovative and free i-Q solutions, together with our extensive support
and you have an exceptional total solution that's hard to beat."
Powered by Windows Mobile(r) software, both the Ultimate 8502 and
Ultimate 9502 house a very similar advanced feature set including Direct
Video Out so you can connect to a digital projector or TV to run
presentations and video calls, Custom i-Q so you can define your
personal settings quickly and easily, and Secure i-Q to remotely lock
and wipe the Ultimate device if it's ever lost or stolen.
Fine tuned to run at optimal performance on the Telstra Next G(tm)
network - Australia's largest mobile broadband network with speeds
unsurpassed by any other national mobile network in the world - the
Ultimate devices from i-mate(tm) are the first mobile handsets on the
Next G(tm) network to offer high speed data uploading via HSUPA as well
as high speed data downloading via HSDPA. This feature is expected to be
popular with customers needing to send emails, documents, and data fast.
Each Ultimate device also offers access to the full range of Telstra
information and services which are now free to browse from the Home tab
of BigPond mobile services.
Ms. Holly Kramer, Group Managing Director, Telstra Product Management
said: "We're excited to be the first mobile operator in the world to
offer these new i-mate(tm) Ultimate devices.
"These advanced devices from i-mate(tm) are rated at downlink speeds of
up to 7.2Mbps and uplink speeds of 1.9Mbps, making them the fastest PDAs
available on the Next G(tm) network.
"The devices were chosen for their ability to showcase the power of
Telstra's Next G(tm) network, the world's largest and most advanced
national 3GSM wireless broadband network," she said.
The i-mate(tm) Ultimate 8502 (RRP = AUD$999) and i-mate(tm) Ultimate
9502 (RRP = AUD$1099) will be available from Telstra and Telstra
Licensed Shops in Australia from early March 08.
About i-mate(tm)
i-mate(tm) (AIM: IMTE), founded in 2001, is one of the world's leading
experts in the design, development and customisation of Microsoft(r)
Windows Mobile(r) powered mobile devices.
The innovative designs and high end specifications, combined with value
added solutions and world class support have helped i-mate(tm) secure
market-leading positions in several territories, with product
distribution across the Middle East, USA, Australasia, Africa and many
parts of Europe. With over 25 individual Windows Mobile(r) based global
product launches to date, i-mate(tm) has grown rapidly to become a
leader in mobile device innovation, crystalised by the development of
their own exclusively designed product range set to redefine the Windows
Mobile(r) category, the new i-mate(tm) Ultimate series. Customised to
local market and individual customer requirements, i-mate(tm)'s solution
set delivers a clear point of difference for mobile operator and channel
partners, assisting them with the acquisition and retention of high
value customers.
About Telstra
Telstra Corporation Limited is Australia's leading telecommunications
and information services company, with one of the best known brands in
the country. Telstra is the only true media communications company in
Australia that can provide customers with a truly integrated
telecommunications experience across fixed line, mobiles, broadband
(BigPond(r)), information, transaction and search (Sensis(r)) and pay TV
(FOXTEL). Telstra's international businesses include CSL New World
Mobility Group, one of Hong Kong's leading mobile operators;
TelstraClear Limited, the second largest full service carrier in New
Zealand; Reach Ltd, a provider of global connectivity and international
voice and satellite services and SouFun Holdings Limited, a leading real
estate and furnishings website in China. By using an integrated suite of
network and media assets, Telstra is creating a world of 1-click,
1-touch, 1-command, any screen solutions that are integrated, operate in
real-time, and are simple, easy and valued by customers.
