i2 ties up with harrods in a unique marketing initiative
Going to London? Visit i2 at Harrods….
i2, the region’s largest and most diverse mobile phone provider has launched a unique marketing initiative in collaboration with Harrods, the world’s most famous department store situated in London.
This initiative is a true testament of i2’s constant pursuit of excellence demonstrated in introducing top of the line products and launching outstanding campaigns significant for their creativity and innovation.
This initiative features the placement of an i2 promotional stand in the Sound & Vision department in Harrods, in addition to assigning promoters on the famous Harrods Knightsbridge entrance who introduced the brand and its subsidiaries to the UK consumers, and to the Arab consumers spending their vacation in London through distributing informative leaflets.
In implementation of i2’s main mission of maintaining positive interaction with its loyal customers across the Globe, i2 also gave away AED 100 gift vouchers on a daily basis that can be redeemed at any i2 retail outlet in the UAE. Additionally, this marketing initiative included a daily draw on three Nokia mobile phones to the shoppers answering three questions on i2 brand.
This one of a kind initiative was accompanied by a comprehensive communications campaign demonstrated in a series of advertisements, on-line banners on Harrods’ front page, on-site branding as window displays and in-store posters.
