’s BBC Breaking News SMS service generating major response from VIVA subscribers in Kuwait

Published November 22nd, 2009 - 01:16 GMT, the leading mobile service application provider in the Middle East, has announced that its recently launched BBC Breaking News SMS service has received overwhelming response from VIVA subscribers in Kuwait. The new service allows subscribers to receive SMS updates of breaking news and events from all over the world. Available in both Arabic and English, the service complements’s strategic move to consolidate its presence in Kuwait even as the country’s mobile penetration rate moves past the 100 percent mark. also revealed that the second phase of this service will see BBC News audio and video services being offered to subscribers in Kuwait, wherein they can receive audio messages of BBC news updates in English and Arabic and video news clips in Arabic. will also be launching a BBC English Premiership SMS service for subscribers who want to receive updates and scores on the English Premier League.    


Bashar Dahabra, Founder and CEO,, said, “BBC is regarded as one of the world’s most trusted and respected news organisations, which also enjoys a strong presence in the Middle East region. This new SMS service, which we have launched in partnership with VIVA, allows subscribers to stay abreast of the world’s current events and breaking news while on the move. Moreover, this new offering not only demonstrates our steadfast commitment to provide our subscribers with high quality value added services but also helps us leverage our presence in key regional markets.”


VIVA ( is an operator for communications technology services in Kuwait and offers a full range of mobile solutions. After almost a year of operations, VIVA has gained a prominent place in the local market, and has become a major player in the telecommunications market in Kuwait; currently it serves more than 13 per cent of the total market. As a company partly owned by Saudi Telecom Company STC, VIVA expanded locally in all the governorates of Kuwait. VIVA also contributes to the development of connectivity solutions and aims to positively influence the lives of the consumer by providing competitive rates, offering value-added services and enhancing network coverage. is a leading provider of mobile applications and content in the highly competitive Middle East and North African markets. The content provider offers advanced mobile messaging technology to deliver SMS, MMS, WAP, IVR, video, ring-tones, picture messaging, animations and Java games to mobile devices.



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