InfoGin introduces innovative suite of mobile browsing solutions

Published December 7th, 2009 - 04:09 GMT

InfoGin (, the pioneer and
market leader in providing telco-grade mobile browsing solutions, today announced a
new innovative range of mobile browsing solutions that complements its flagship
product, the Intelligent Mobile Platform(TM) (IMP(TM)). InfoGin's latest
technologies enable operators to remain in the mobile web value chain by providing
their high-end devices subscribers quick and easy access to their favorite web
content, applications and operator-driven premium services.  This enables operators
to expand their branded offerings and advertising, increase revenues, reduce churn
and operational costs, and retain and build subscriber loyalty.

The proliferation of high-end devices such as the iPhone, Android and Symbian has
brought an increase in mobile data traffic. As smartphone global market share
increases, millions of users are surfing the Web from their mobile devices,
bypassing the operator portal and congesting the data networks. InfoGin's
telco-grade solutions provide a complete blueprint for operators seeking to capture
their smartphone subscribers, addressing the challenges of the mobile services
ecosystem, ensuring they remain a smart pipe.

Key features and benefits of InfoGin's innovative suite of mobile browsing solutions

Browser-based, Feature-Rich Content Overlay Technology -- Owning Your Subscribers

InfoGin's technology provides a rich and engaging operator zone to create new
opportunities for monetizing data services. Operators can reintegrate their portal
as part of the mobile user's environment while at the same time give the subscriber
the freedom to experience a seamless, yet uniquely personal and enhanced mobile
browsing experience.

  Key benefits:
  --  Search -- Enables operators to define, customize and monetize their
      search service.
  --  Operator -- Enables operators to deliver portal content and services
      (e.g., user account balances, music, videos, text-to-speech, cool
      apps, special promotions and advertising) and an infrastructure for
      the application community to integrate additional services and apps
      into the toolbar.
  --  Web applications -- Enables users to quickly access web applications.
      Users can customize their favorite web apps to be displayed by
      selecting from a list defined by the operator.

  Content & Functionality Adaptation -- The Ultimate Web Experience

InfoGin's award wining and patented Content & Functionality Adaptation solution
provides users with the ability to view and interact with the Web or any content
that is not natively supported by mobile devices, ensuring the ultimate browsing

  Key benefits:
  --  Rich Web Technologies -- Enabling real-time content and functionality
      adaptation of rich technologies (e.g., JavaScript, Ajax, iframes,
      Flash, etc.) that are not supported by the requesting device.
  --  Rich Media Content -- Enabling users to browse and play any multimedia
      content from any Web site on any device player.
  --  On-the-fly Web Site SmartView -- Enabling users to toggle between
      mobile, full Web and InfoGin's SmartView browsing modes to view web
      sites on small screen devices.

  Personalization Services -- Personalizing Your Experience

InfoGin's Personalization solutions provide services that enhance the browsing
experience and add flavor to mobile users' browsing experiences, with features such
as text-to-speech, single click product price comparison, 'find in page' and many
other services. In additions, mobile users enjoy receiving their social networking
notifications in a single and easy view.

Optimization and Acceleration -- Doing More with Less

As the demand for bandwidth has significantly increased with high-end devices,
mobile operators need to make further investments in their infrastructure. InfoGin's
clientless Optimization and Acceleration solutions provide unique application-layer
traffic optimization and download acceleration capabilities which result in higher
traffic reduction rates compared to other network and transport layers-based

  Key benefits:
  --  Traffic Reduction -- Enabling operators to reduce bandwidth costs
      resulting from higher smartphone usage of data across the networks.
  --  Enhanced User Experience -- Enabling a significant increase in
      download speed, providing subscribers with much faster access to web
      content and boosting operators' network KPIs.
  --  Application Layer Traffic Optimization -- Enabling operators to
      benefit from InfoGin's technology expertise in a server-side,
      real-time analysis of Web page structures and browser characteristics
      to reduce overload of kilobyte downloads over the network.
  --  Lossless and Lossy mode of Operation -- Supporting lossless mode of
      operation making optimized web pages undistinguishable from their
      original version as well as a more aggressive lossy mode, where web
      content is only slightly changed in favor of a much higher traffic
      reduction rate.

  Professional Editing and Development Tools -- Create Compelling Content

InfoGin's Professional Editing and Development Tools enable content owners to
quickly and easily redesign their existing Web content for the mobile environment.
These intuitive, easy-to-use interactive tools enable the selection, reordering and
attribute modification of existing page elements as well as the insertion of new
page elements (including custom coded elements). This process requires no
intervention in the original Web page source; the original content remains

Eran Wyler, CEO & Founder of InfoGin, commented: "With today's growth of smartphone
data usage on the one hand, and mobile operators' revenues from portal services
declining on the other, mobile operators are faced with the challenge of becoming
bit pipes. InfoGin's innovative solutions ensure that operators will remain smart
pipes as they expose smartphone users to premium services and advertising while
surfing the Web."

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