InterContinental Hotels Group (IHG) is set to host its ten-day GCC roadshow between April 24th and May 2nd, an annual sales initiative aimed at promoting IHG’s regional and global hotel properties to key decision makers in the Gulf region. The show’s objective is to raise awareness of IHG’s hotel estate, product and service offerings to clients in key segments, and to driving partnerships with key travel and tourism professionals, both regionally and internationally.
The road show, which is in its seventh year, is set to kick off in Saudi Arabia, with the first event taking place at the Crowne Plaza Jeddah, and will then visit seven key locations in the Middle East, including Riyadh, Al Khobar, Bahrain, Kuwait, Doha and finishing off in the UAE.
Senior representatives from 54 IHG properties in 15 countries around the world will present their hotel merits during the sessions, which will encompass workshops and presentations that provide an overview of IHG’s key brands, segments and represented hotels.
IHG will also use the sessions as a platform to promote tactical offers from their respective hotels for the summer season, to leverage the power of IHG’s system channels, as well as the InterContinental Middle East (ICME) Voucher Programme, which has been specifically designed to facilitate advance bookings for travel and tour agencies in the Middle East.
“The GCC roadshow is the perfect opportunity for us to promote IHG’s regional and international presence. It allows us to demonstrate the power of IHG as a whole, our global brands, our systems, size and networks and the tangible benefits this brings to our customers. Led by IHG’s global sales team, the road show will provide travel and tourism professionals with the opportunity to network, share insights and learn more about IHG’s 4,400-strong network of hotels across the world”, said Tom Rowntree, Vice President Commercial, IHG MEA.
“These roadshows play a vital role in helping us to not only reach out to potential clients, but to strengthen relationships with our existing partners, who are our most valuable assets.