International Congress in Aesthetic, Anti-Aging Medicine & Medical Spa Middle East set to highlight continued growth of sector in region
The anti-aging business continues to hold its own, despite the global financial crisis hitting companies hard. Analysts had predicted that elective medical treatments and aesthetic products would suffer as consumers started tightening their belts.
However, media reports suggest this isn’t the case with cosmetic surgeries and wellness clinics declaring it is business as usual as clients continue to seek a wide variety of treatments. This is particularly true in the Middle East where there is still a relatively high level of liquidity and high standard of living.
The International Congress in Aesthetic, Anti-Aging Medicine & Medical Spa Middle East (ICAAM) taking place in Dubai this weekend highlights the strength of the market in general and the potential for growth across the region in particular.
“We are witnessing a high level of interest in this event both from companies who are exhibiting and medical specialists looking to attend,” said Sietske Meerloo, Senior Marketing Manager, IIR Middle East. “The region continues to grow rapidly in so many ways including all aspects of healthcare. Companies linked to the anti-aging business are realising the region offers them great potential for growth. Those that do not already have a presence are looking to set up in the region, and those that do are looking to expand. It’s a booming industry,” she added.
The figures associated with the anti-aging market are staggering. The global industry is already estimated to be worth around $30 billion, and analysts estimate the sector is set to be worth more than $100 billion dollars by 2010. The bulk of this revenue increase is being directly linked to an unprecedented growth in the sector’s consumer base; market research indicates consumers are becoming more interested in anti-aging products and procedures at an earlier age.
The Middle East congress will discuss the latest cutting edge diagnostics, treatments and technologies and hosts live demonstrations and interactive workshops. The organisers are expecting industry leaders will use the event to launch their latest range of innovative products.
“The anti-aging market is a constantly growing sector due to the increasing demand of the population to look and feel younger. In this multi-billion dollar global industry, many companies dedicate huge budgets to the research and development of new products and services that can be brought to market successfully,” said Christophe Luino, General Manager of Euromedicom. “ICAAM Middle East will be the ideal place to interact with leaders in the industry and create partnerships.
“It’s important for those involved in this field to be aware of all the latest products, protocols, and treatments coming onto the market. It’s even more crucial for companies to keep up to date with current legislation covering the industry,” he added.
The inaugural International Congress in Aesthetic, Anti-Aging Medicine & Medical Spa Middle East will be held 29, 30 November and 1 December 2008 at Al Bustan Rotana Hotel Dubai.
