Research has shown that 80% of skin ageing is a result of external influences. These influences, such as over-exposure to sunlight, stress, pollutants, dust and smoking are particularly harsh in the Middle East and they lead to damage at the heart of the skin cell – the DNA.
The NIVEA VISAGE Product Development team have introduced another first with the new DNAge Cell Renewal Anti-Age System. The formula helps support healthy skin cell development and protects specifically from sunlight induced ageing with an SPF 15 light filter system with enhanced UVA protection.
DNA and The Ageing Process
Each individual cell in the human body contains DNA - the genetic code of life. Every day, billions of cells divide in order to regenerate. During cell division, the entire DNA needs to be duplicated. However, once a person reaches the age of 30, cell damage becomes more common and the ability of cells to constantly renew themselves and the DNA within is reduced.
The dynamic new NIVEA VISAGE DNAge Cell Renewal Anti-Age System uses a groundbreaking and powerful combination of cellular active Folic Acid and Creatine.
Folic Acid
Folic Acid is a vitamin known to support healthy skin cell development and has a significant role in DNA synthesis. For this reason it is recommended as a supplement to newly pregnant women to enhance and support the development of their un-born child – nothing could be more important. Now for the first time, NIVEA VISAGE scientists have stabilised this vital ingredient, Folic Acid, for use directly on the skin where it can support cell renewal for improved skin vitality. It does this by protecting the cell division process from damage caused by external influences such as UV light.
Creatine
Creatine is the skin’s own substance that gives cells new energy. Having both ingredients together in one formula has the dual effect of supporting healthy cell development AND helping to protect skin cells’ DNA against external damage, for an intensive action against premature skin ageing.
Dr Sven Fey, Head of Laboratory Product Development Face Care, NIVEA VISAGE comments, ‘Folic acid plays a central role in cell metabolism. Tests with individual skin cells showed that folic acid indeed has the property to rejuvenate skin cells from the inside. After many years of intensive research and development we have succeeded in stabilizing folic acid in cosmetic products and we are now able to offer it in NIVEA VISAGE DNAge Cell Renewal Anti-Age system.
The fundamentals of DNAge Cell Renewal – the Anti-Ageing System
NIVEA VISAGE DNAge Cell Renewal Anti-Age System is a care system with special Day, Night, and Eye creams, each of which contains Folic Acid and Creatine.
Regular use of the anti-ageing system will help protect the cellular DNA of individual skin cells from further damage caused by external influences.
The result: The skin appears firmer and revitalised and there is a reduction in the appearance of fine lines and wrinkles, giving skin a new lease on life.
The NIVEA VISAGE DNAge Cell Renewal Anti-Age System Range:
• NIVEA VISAGE DNAge Cell Renewal Anti-Age System Day Cream supplies day long moisture and leaves skin feeling soft and hydrated - the perfect base for make-up. It also contains a UVA/UVB protection system, which has an enhanced UVA filter and SPF 15.
• NIVEA VISAGE DNAge Cell Renewal Anti-Age System Night Cream contains rich, intensive moisturisers to support the natural skin regeneration overnight.
• NIVEA VISAGE DNAge Cell Renewal Anti-Age System Eye Cream contains mineral light-protection filters giving effective defense against environmental factors where it is needed most at the vulnerable and sensitive eye area. The mild caring formula specifically reduces puffiness around the eyes, as well as reducing the appearance of wrinkles and fine lines.
