The Iraqi national football team will tour the Middle East and play a series of exhibition matches.
The Peace Tour is organised by global and regional digital leader, LG Electronics, the official sponsor of both the Iraq national football team and the country’s Olympic team. The Iraqi Football Association signed the first ever commercial sponsorship agreement in its history with LG till 2006. The first leg of the tour kicked off in Jordan on Wednesday, June 8, where the Iraqi team beat Jordan’s national soccer team, 1-0.
“As part of the Peace Tour, the Iraqi team will play exhibition matches in the region. Entry to these matches will be free, as we want to give everyone a chance to encourage the rejuvenation of sport in Iraq. We believe that with the right direction, enthusiasm and support, soccer talent in Iraq will soon gain the international recognition it deserves,” said T Y Lee, Regional Manager, LG Electronics, Jordan at a press conference in Amman, Jordan. .
A raffle draw was held at the end of the game in Jordan for spectators. To recognise excellence on the pitch, prizes were also given away to outstanding players.
Football in Iraq has struggled for several years without the level of investment taken for granted elsewhere in the world. By sponsoring the team, LG is investing in training, facilities and equipment for players, besides providing them with the much-needed financial support.
While announcing the partnership, IFA President, Hussein Saeed said; “This agreement provides a tremendous boost for football in Iraq. LG is a big name and their support will allow us to build upon the success that our teams have already achieved under very challenging circumstances.”
“Supporting sport in Iraq is vital to show that this country can and will return to normality and has a bright and prosperous future. The fact that a company such as LG has recognised this potential sends out a clear signal to other multi-nationals that the way into Iraq is initially through sport,” said Hayder aA Fekaiki, Director of IraqiSport.
About LG Electronics, Inc.
LG Electronics, Inc. (Korea Stock Exchange: 066570.KR) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics conducts its business in three main areas: Digital Display & Media, Digital Appliances, and Telecommunications Equipment & Handsets.
LG Electronics’ goal is to enable the intelligent networking of digital products that will make consumers’ lives better than ever. For more information, please visit www.lge.com
