JET To Bring Japan’s Healthy Hair Secrets to Beautyworld Middle East

Published May 11th, 2008 - 01:15 GMT

Japan Emirates Trading Est. (JET), a leading company specialized in medicated cosmetics, health care and beauty products, announced today that it will launch a new hair growth accelerator “Trigger” at Beautyworld Middle East, the largest gathering of beauty professionals in the Middle East.

“Hair loss is considered of the most common problems faced by people these days especially in extreme weather conditions such as the gulf region,” said Dr. Azmet Merchant, managing director of Japan Emirates Trading Est. “This year we are going to launch a new hair growth accelerator that embraces the secret of the Japanese healthy hair. You do not need to worry about your hair’s thickness anymore.”

Recent statistics show that 40 to 50 percent of men and women worldwide will suffer from hair loss by the time they reach 60. There are many hair products on the market claim to prevent hair loss and eliminate dandruff. Few, however have been successful.

“Trigger”, according to Dr. Azmet, differs from other hair products in many ways. “What is special about Trigger is that it directly targets the root of the hair by penetrating into the pore and activating the hair papilla. It can also restrain the activity of hormone that retards the growth of the hair at the roots and prevent falling hair, thin hair and loss of hair.”

Trigger, which was launched in Japan in 2007, will be displayed for the first time outside Japan during the Beautyworld Middle East 2008. Trigger is a premium hair product of the Kaminomoto range –means essence of hair –an international brand that has being used by people of all ages around the world for the last hundred years.

“Hair growth is controlled by hair papilla, so in order to have a healthy hair you must focus on the papilla which has a rich blood and nerve supply” Dr. Azmet explained. “The system found in Trigger accelerates the function of (VEGF) –vascular endothelial growth factor- that your papilla needs to stay healthy. Trigger is designed to assist the body and scalp to work together to produce healthy shinning hair.”

JET is the sole distributor of Kaminomoto hair care products and other international products for hair care and skin care products in UAE and GCC countries including Qatar, Bahrain, Oman and also Afghanistan. They are also the exclusive distributor of Raptakos Brett & Co. Ltd. products, one of the well-known pharmaceutical companies in India.

“I do agree there are many shampoos and hair products on the market that are advertised as hair loss shampoo. This makes it difficult to choose the right one. However, as the old saying goes “the proof of the pudding is in the eating”, you really have to try these products yourself to see if they do work. Visitors of Beautyworld Middle East Event can come to our stand and test the product themselves. They will surely feel the difference.”

Visitors of the JET stand (Stall No.3209, Hall 4) at Dubai International Convention and Exhibition Centre will have an opportunity to test Trigger and other products in addition to offering a free hair check by a hair specialist from Japan.





Introducing the worlds First Diamond Bluetooth Headset - A luxurious must-have accessory for the super rich….

Motorola has teamed up with luxury custom mobile phone creator Alexander Amosu, to produce the world’s first real gold and diamond Bluetooth headset - the Diamond MOTOPURE H12 Alexander Amosu - a renowned young entrepreneur heads a luxury customization company and has carved his own niche in the world of design. Amosu uses diamonds and gold to customize accessories and phones to create the ultimate luxury experience.

This extremely limited edition headset is the ultimate statement in luxury, made from 18K gold and featuring over 180 brilliant cut diamonds, a total of 3.47 carats. The headset is only available to custom order and comes with the choice between white or yellow 18k gold and with the added option to customise with white, pink or even black diamonds.

The headset will come in a half loaded and fully loaded version approximately priced at AED 29,000 and AED 45,000 respectively and can be customized to order exclusively at

Bringing convenient communication into the realm of high-end fashion, Motorola’s latest style statement is also the first headset to feature CrystalTalk- the new technology from Motorola which cuts out background noise making your conversations crystal clear.

With only 100 of these ultra-exclusive headsets ever being made available, the headset will be the lust-have item the super rich will be craving for this season.

Alexander Amosu, founder of Amosu said “We are very excited to be working with Motorola on this project as we feel its products are synonymous with our ideals of style and quality.”

Patrick Mulligan, Patrick Mulligan, Vice President, Mobile Devices, Motorola Middle East & Africa said “Motorola’s products have been positioned at the forefront of style and fashion for years now and we’re looking forward to moving into a new era with the Diamond MOTOPURE headset.”


The Motorola Diamond MOTOPURE H12 is available exclusively to buy online now from

For more information and product images, please visit

About Motorola
Motorola is known around the world for innovation in communications.  The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next generation communication solutions to people, businesses and governments. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.6 billion in 2007. For more information about our company, our people and our innovations, please visit


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