Jotun Paints hosts ‘LADY Essentials’ workshop in partnership with the Dubai Ladies Club
Leading paint manufacturer aims to educate women on colour psychology, latest colour trends and painting techniques
Jotun Paints, one of the worlds leading producers and suppliers of paints and coatings, has recently hosted the second annual ‘LADY Essentials’ workshop in partnership with the Dubai Ladies Club. This year’s workshop focused on educating women on colour psychology, colour trends and painting techniques, and included interactive activities aimed at motivating them to draw design inspiration from their personal preferences as ladies. The workshop also highlighted Jotun’s innovative ‘LADY Essentials’ interior paint, which is targeted at modern day women.
Designed as a hands-on home improvement event, the ‘LADY Essentials’ workshop attracted more than 70 participants, who took with them valuable skills and tips on the latest home design trends and painting techniques. The workshop was conducted by the brand manager of interior paints as well as an experienced interior designer, who underlined the versatility of Jotun’s latest paint innovation through interactive presentations. The event also included a ‘Colour Psychology’ session and a display of the latest colour trends used in decorating walls.
“Our continuous investment into the development of our products has resulted in the creation of this exceptional new product. Now, our focus is to drive a message to our target audience, that there is a new product that understands the design preferences of ladies,” said Deepak Pai, Marketing Manager, Jotun UAE. “This event is aimed at familiarizing quality conscious women with ‘LADY Essentials’, which has been designed to meet the sophisticated requirements and expectations of women in the Middle East.”
Focusing on the specific needs of ladies in painting their homes, Jotun spent two years on research in the regional Dubai-based R&D laboratory in close collaboration with Jotun Norway to come up with an interior paint brand which provides unrivalled home painting solution. The result was a brand that fully understands and complements both women’s practical and aesthetic requirements in keeping their homes safe for their families. As a high-quality acrylic paint that offers a beautiful matt finish, ‘LADY Essentials’ facilitates easy cleaning with neutral scent and long-lasting colours.
”Our partnership with the Dubai Ladies Club underlines our commitment and capability to address the needs of a wide spectrum of customers, and we are positive that this yearly initiative will gain a significant following among the club members and other interested ladies in Dubai. The success of this year’s workshop has motivated us to further enhance our program for the next event, in line with our aims to reinforce our leading position in this niche decorative paint segment. We would like to thank the Dubai Ladies Club, its elite members and everyone who has supported the ‘LADY Essentials’ workshop, thereby leading to its success,” concluded Pai.
