Jotun Paints Launches ‘Lady’ the first Easy Clean Paint in Jordan and the Middle East
Pioneering product utilizes the latest paint technology to offer ladies and end-users luxurious emulsion paints that are cleanable, neutral-scent and long-lasting
Jotun Paints, one of the world’s leading producers and suppliers of paints, coatings and powder coatings, has launched the ‘Lady’ interior brand in Jordan in response to the increasing participation of ladies in their homes.
The launch of the new interior brand comes after two years of extensive research at the regional Dubai-based R&D laboratory of Jotun, in close collaboration with Jotun Norway, to come up with an interior paint brand which provides an unrivalled home painting solution.
Mr. Shadi Anabtawi, CEO Jotun Jordan, stated, “Jotun conducted a study to identify the priorities for the decision-maker in the home when buying and using paints. The study covered a number of Arab countries revealing the three most important features, which includes being easy to clean and washable, the scent and the longevity of the color.” He added, “Jotun allocated a significant amount of our annual budget to R&D over the last two years to come up with the Lady brand that is aimed at ladies and their families, to offer a convenient and cost-effective tool that will enable them to change the look of their homes as often as they want.”
Discerning female consumers and families now have high-quality acrylic paints in a beautiful matt finish that offers unique benefits that no other paint in the market can provide— easy clean, neutral scent and color last. Cleaning stains and dirt off painted walls will not leave any spots or affect the quality of the paint finishing. Further, the solvent-free paints do not leave any trace of odor after 6 hours of application, and the colors are guaranteed to last for years.
Anabtawi went on to say, “We recognize the ever-increasing role of ladies in their homes; they take a more active part in deciding the color of the paints used in their houses and are more informed and skilled in the decoration of the home.”
