Jumbo Electronics Invests AED3m during Dubai Shopping Festival 2010

Jumbo Electronics has seen a successful first week of this year’s Dubai Shopping Festival, of which it is once again a key sponsor. With an investment of over AED3m across a range of product offers during the Festival, Jumbo has seized the opportunity to work with a range of leading Dubai governmental and private organizations to make this year’s Festival a turning point economically, encouraging nascent consumer confidence to return to the buoyant levels seen in previous years.
“Dubai Shopping Festival has become an event which UAE residents mark in their diaries, and shoppers from around the region travel to attend. We were keen to reflect this excitement in the wide range of promotions that we put together for DSF 2010. With an overall investment of over AED3m, we are making a clear statement to the community that we are committed to offering them the best deals, the most exciting and value packed bundles, and some great in-store activities,” commented JP Nambiar, Head of Retail, Jumbo.
Sponsors of the event since its inception, Jumbo has worked with DSF for 15 years to create offers that deliver value to customers based in the UAE, and attract interest from eager shoppers looking to visit the Emirates during this exciting period. 
Yousif Mubarak, COO at DEPE said: “the flexible nature of DSF as a Multi-purpose  event that caters for different segments of the local and international community has positioned it as a perfect platform to embrace innovative and creative promotions designed by the major entities of the retail sector in Dubai”.
“For 14 years now, Jumbo Electronics has been enriching DSF with their exciting and attractive offers and promotions that contributed significantly in elevating the shopping experience during DSF”, Mubarak Added, “this year their promotion looks very promising as its getting a lot of attention from the shoppers and we look forward to add another success story to our cooperation”
The investment of AED3m is spread across product offers during the Dubai Shopping Festival.  Also on offer from Jumbo during DSF are raffles and scratch & win.  Every day, Jumbo customers spending over 300dhs will receive a raffle coupon that will enter them in to a draw to win gold coins.  Jumbo is also offering a range of product bundles, and customers purchasing Sony products will have the chance to win their money back on purchases over 300dhs – exclusively at Jumbo Electronics. Scratch cards will offer a host of prizes, and fun activities in-store will ensure that everyone will enjoy a trip to Jumbo during the 15th Dubai Shopping Festival.