Dubai, UAE â€“ Brand communication is built on maximizing the message impact through relevant mediums by better understanding consumersâ€™ media consumption habits. What we have missed during this crusade is the product consumption habit which as advertisers, we have kept it to our clients to worry about. This trend has resulted in a direct impact on purchase. While brands spend their advertising budgets building awareness, familiarities and preference to their brands, consumers tend to drop these brandsâ€™ purchases at the last moment for reasons that we should be addressing as part of our communication circle.
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