Kaya Skin Clinic, the largest international skincare clinic chain in the Middle East offering a range of world-class skin treatments and services, has signed up Landmark PR & Events – a full-fledged public relations firm specializing in Media Relations and strategic brand communications – as its Public Relations consultancy in the region.
The appointment of Landmark PR as its communication partner is a strategic initiative for Kaya Skin Clinic aimed at promoting and further enhancing its profile in the Middle East and the Arab world.
Landmark PR is currently developing a communications programme centering on enhancing the strong brand values of Kaya Skin Clinic in line with its vision, aimed at delivering beauty solutions with the latest technology to the Middle East consumers while maintaining international standards of hygiene and services.
The communications programme will focus on the core attributes of Kaya Skin Clinic while targeting the wide variety of skin and beauty solutions on offer as well as developing new markets for the clinic.
In his comments, Mr Samir Srivastav, Business Head of Kaya Skin Clinic, said: “Communicating the correct message is vital to ensure our continued success in the Middle East market and we were looking for a regional marketing communications partner with proven expertise in the GCC. Landmark PR has a thorough understanding of our sector and the competitive business landscape in which we operate and we are confident that they are the right consultancy to help us achieve our business objectives which are very exiting over the next 3 years – going deeper into UAE & KSA and GCC.”
Commenting on the way forward, Mr Nasry Abou Zaki, General Manager-ME of Landmark PR, said: “We look forward to add value to Kaya Skin Clinic’s image through our strategic Public Relations endeavours. Our concerted efforts are centered on leveraging our expertise in the region into focused and effective communications strategies for Kaya. This relationship looks to synergize the strengths of both the partners to ensure best results for Kaya Skin Clinic.”
Since its inception, Landmark PR – a company rich with traditional Arab values - has attracted an impressive client list across its network covering Jeddah, Riyadh, Dubai, Cairo and Kuwait. The company was the recipient of the Annual LG PR Forum Awards in 2007 and 2008 for its outstanding performance.
Kaya Skin Clinic operates 12 clinics across UAE, Oman and Kingdom of Saudi Arabia, providing an array of revolutionary skin and hair care services under the supervision of 18-plus qualified dermatologists. All services at Kaya Skin Clinic conform to the highest international quality standards. Kaya’s advisory panel conducts highly advanced skin treatments, besides hair free, anti-aging and hair care solutions and has catered to over 45,000 satisfied customers till date.
