Khaldiya Co-op gets the Alshaya touch - M.H. Alshaya Co. operated

Published August 21st, 2008 - 06:09 GMT

international fashion and beauty brands open stores in Khaldiya

With top international fashion and beauty brands operated by M.H. Alshaya Co. opening stores in the newly renovated Khaldiya Co-op, Kuwait’s style-conscious have a new shopping destination.  This month Evans, Mothercare, The Body Shop, Claire’s and Peacocks have opened at the busy Co-op located in Khaldiya.

Commenting on the opening of the five new stores, Mr. Andy Farrow, Fashion & Footwear VP, M.H. Alshaya Co., said: “We aim to make shopping a pleasurable experience and provide customers more access to the brands we operate. Centrally located, Khaldiya Co-op attracts hundreds of shoppers every day and now with the new stores we have opened, they can opt for the latest trends in fashion and the best quality beauty care products.”

Each store has a distinct product offering- Mothercare provides comfortable quality products for the young ones and their mothers; The Body Shop offers its renowned range of toiletries and cosmetics and Claire’s has stylish accessories for the fashion conscious. With Evans, full figure women can enjoy the latest catwalk styles that flatter them; and Peacocks showcases high street fashion at its best.

“We have taken care to provide the best customer service and ambience which will make shopping at these stores a completely enjoyable experience, “he added.

Khaldiya Co-op is the 22nd store in Kuwait for Mothercare, apart from its flagship stores in the Avenues, Fashionway and Souq Sharq. “Being present in the region for over 25 years, we have a unique understanding of this market. We work closely with the experts, from midwives to safety advisors and technologists, to ensure that we deliver innovative products. Our new store at Khaldiya will offer our full range of products for mothers and babies, “said Mr. Ali Hussain, Brand Marketing Manager for Mothercare.

The global retailer of naturally inspired and ethically produced beauty and cosmetics products, The Body Shop now has a total of 28 stores in Kuwait with its latest store in Khaldiya Co-op. Spacious and well organised, The Body Shop offers a variety of products like its world- famous Body Butter range, fragrances including the best selling White Musk, inspiring accessories, gifts and make-up items.

Evans has opted for a new design shop-fit, improved lighting and bigger fitting rooms for its latest store in Khaldiya Co-op. “This is our 12th store in Kuwait and we have tried to give it a new spruced up look. The highlight of the store is our exclusive new collection designed for Ramadan. Inspired by local traditions and customs, the collection is a tribute to the holy month, “said Mr. Ian Puttock, Brand Manager for Evans.

While Evans appeals to 24-55 year olds, Claire’s offers jewellery and accessories for the style conscious teens and young adults. With 24 stores around the country, its new store at Khaldiya is the latest addition to the brand’s 110 stores in the Middle East.

Marking its new store opening in Khaldiya Co-op, Peacocks showcases its new Autumn Winter collection featuring check shirts, gypsy tops, ethnic prints, floral and animal print tops. The brand has also introduced a new range of stylish boots to suit every customer.

About M.H. Alshaya Co.

M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world’s most recognized retail brands, including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company operates over 1,400 stores across six divisions: Fashion & Footwear, Health & Beauty, Food, Casual Dining, Optics and Pharmaceuticals.

M.H. Alshaya Co. stores can currently be found in 16 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland and Egypt. More recently, the company launched operations in Slovakia, Czech Republic and Hungary. It employs more than 14,000 people from over 35 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East.  In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.


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