Malaysia based global firm dealing in electrical and household electronics; KHiND MIDDLE EAST FZE has taken a step towards preserving the globe by launching a range of energy saving lamps (ESL) in Dubai recently. Listed on the Kuala Lumpur Stock Exchange in 1998, KHiND manufactures and distributes world-class electrical and home appliances in Malaysia and exports to over 50 countries worldwide including the UAE, from where it is re-exported to other markets.
The launch event took place at the Radisson SAS Hotel, in the presence of honorable diplomats such as the Ambassador of Malaysia based in Abu Dhabi, Mr. Dato’ Yahaya Abdul Jabar, Senior Trade Commissioner (MATRADE), Mr. Dzulkifli and Mr. Haikal Hanib, Deputy Trade Commissioner (MATRADE).
Speaking at the launch ceremony, Mr. Cheng Ping Keat, CEO of KHiND Group and main driver of its expanding international business said, “Our new energy saving lamps have been launched keeping in mind the global warming issue. Energy saving lamps constitute a new area of technology for KHiND. We wanted to offer consumers a cost effective viable choice with regard to energy saving lamps. The goal is to cut down on electricity consumption across households and corporate sector. Additionally, the lamps meet the requisite international compliance standards as marked under the International Electrotechnical Commission (IEC) 60968/6096.
Speaking in praise of the 48 year old company, H.E. Dato Yahaya Abdul Jabbar – Ambassador of Malaysia in the U.A.E. said: “KHiND’s presence in Dubai and in the Middle East is testimony of Malaysia’s confidence in the region as an important market and a trading hub. KHiND has come a long way since it was established way back in 1961 in a rural neighborhood of Malaysia. Today, it is a world class company manufacturing and exporting to various markets across the globe. KHiND’s energy saving lamps offers the consumers an added choice in the market with a combination of good quality and reasonable pricing.”
In addition to the ESL series, KHiND also launched two new series of ESL LED Lamps. The LED Rechargeable Light tube offers features such as long lighting duration of about 11 hours, lightweight which facilitates effortless installation, less consumption of energy and easy maintenance as it has a long lamp life of over 50K hours. The LED Rechargeable Light bulb provides consumer benefits including long lighting duration of up to five hours, AC/DC, easy mobility and less energy consumption.
KHiND also manufactures and distributes a range of home appliances, kitchen appliances, lighting appliances and fan series. Over the years, KHiND has won several accolades. In 2002, KHiND was honored with the Energy Efficiency Award for ceiling fans, The National Creativity and Innovation Award in 2004, KLSE Corporate Sectoral Award in 2003 amongst others.
In his book released last year, “Have you heard of it?” Mr. Cheng Ping Keat offers his personal insights regarding the growth of the company from a small rural outfit to a global giant. It chronicles the challenges his father faced and how he surmounted them. It is an inspiring story for all small and medium businesses.
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