The all-new Kia Soul urban crossover has been awarded a 5-Star safety rating (the maximum score) in the latest Euro NCAP crash test results published last week. The Soul’s safety ratings – place the Soul among the safest B-Segment sized car.
“The latest Euro NCAP result is a major landmark achievement for Soul. Soul was designed and engineered to meet or surpass the expectations of European, North American and global consumers in every respect – including safety,” commented Mr. Panu Vainamo, General Manager Marketing, Kia Motors Europe.
“Kia’s safety engineers developed the new Soul to provide the highest levels of occupant protection in real-world accident scenarios. Our engineers predicted that Soul would achieve a 5-Star rating in the Euro NCAP. This Euro NCAP result confirms the major advances made by Kia with its latest car,” added Mr. Vainamo.
“The combination of this new model’s many talents, plus the 5-Star safety rating and the unique Kia 5-Year warranty, will make the Soul even more attractive to consumers, offering real peace-of-mind and low ownership costs,” he concluded.
During the development of Soul, Kia engineers initially concentrated on ensuring that the car had high levels of ‘active safety’ with good visibility, responsive and agile handling, and powerful braking, to enable Kia drivers to avoid accidents and other everyday motoring hazards.
If a collision is unavoidable, new Kia Soul is engineered to safeguard the occupants with a range of ‘passive safety’ measures as standard – starting with a robust all-steel bodyshell. State-of-the-art computer-aided design was employed by Kia engineers, together with ‘closed loop’ engineering techniques, to create the Soul five-door bodyshell structure. Featuring high-tensile strength steel in key areas, the bodyshell is designed to offer occupants good protection in front, side, rear and roll-over accidents.
