KITCHENS & beyond, Poggenpohl unveil unique Dubai showroom as more UAE consumers go for domestic luxury

Published March 17th, 2010 - 10:09 GMT

 Architects and interior designers, as well as growing numbers of UAE consumers with an eye for domestic luxury, will appreciate the concept behind the new KITCHENS & beyond showroom given its official opening in Dubai last night.

Designed by KITCHENS & beyond, part of the Ilyas & Mustafa Galadari Group, in collaboration with Poggenpohl, the world’s leading luxury kitchen brand, the stylishly refurbished premises in Garhoud, Dubai have been transformed into an exclusive kitchen boutique, unique in the Gulf region.

The concept was to create the ultimate kitchen experience, where the quality of the new generation of cutting edge, market leading Poggenpohl kitchens on display is matched by the design excellence of the retail studio in which they are showcased.

“We’re delighted with what we’ve achieved, and we’re confident that the professional designers and architects, as well as all our other customers, will enjoy this new retail experience,” said Ilyas and Mustafa Galadari.

“A growing numbers of Emiratis and discerning expatriates are displaying an interest in the untamed luxury of ‘kitchen and cuisine’, and KITCHENS & beyond and Poggenpohl are working together to meet their highest expectations.”

They were joined at the official opening of the exclusive new 400 square metre showroom by Elmar Duffner, CEO of Poggenpohl, Thomas Klee, Area Sales Manager, Poggenpohl, and Kathryn Pratley, Business Development Manager of KITCHENS & beyond and designer of the new showroom.

Together they unveiled a range of sleek new kitchens, including the cutting edge new Porsche Design model, for a gathering of prominent architects, interior designers, customers and guests.

Ilyas and Mustafa Galadari said: “In recent years, kitchens have become a showpiece, just as they are a practical work place and a gathering point at the heart of the home, and this is the basis for the beautiful new range of Poggenpohl kitchens. We’re proud of our partnership with Poggenpohl, and we’re very happy to have created this special showroom which spotlights their award winning dedication to design, attention to detail and functionality, as well as our own expertise in delivering Poggenpohl standards to our customers in the UAE”

KITCHENS & beyond are the sole agents for the brand in the UAE and have been designing, supplying and installing Poggenpohl kitchens in hotels, villas and palaces, as well as major residential developments, for more than 25 years.

Elmar Duffner said: “We are delighted to introduce the next generation of kitchen design into such a bold concept studio. Our long standing partnership with our UAE retail partner, KITCHENS & beyond, enables us to design and deliver kitchens whose sleek looks and design language specifically address the modern global customer.  Our relationship with the Ilyas & Mustafa Galadari Group has produced a perfect collaborator for Poggenpohl as they are known for their dedication to our principals of design and manufacturing.

He added: “The Poggenpohl brand, with its 118-year expertise in luxury kitchens, is known for bold, clean aesthetics, top quality materials and innovation in design; and our kitchens have won several coveted design prizes throughout the world.”
Distinguished by its innovative framework, purist styling and high-quality materials, the Poggenpohl range, including the new Porsche Design Kitchen P’7340, has a variety of new technology driven features which will appeal to designers and consumes alike.  These include touch controls on appliances, mechanical touch latch for all doors and drawers, and built in appliances including a plug-and-play TV and coffeemaker.

With aluminum profiles of varying sizes constituting the basic framework, the new range allows customers to position cabinet elements in a virtually unlimited number of configurations.  Other impressive features include continual innovative use of glass; integrated, multi-functional lighting; choice of wood veneer front cabinet surfaces and a selection of satin-finished glass and engineered stone worktops.

In addition to Poggenpohl, KITCHENS & beyond have also sought out niche collaborators such as Gagganau, Miele, SubzeroWolf, Elica, Dornbracht, B&O and the Italian-designed furniture range from Air Nova to complement what is believed to be the most exclusive kitchen boutique in the region.

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