Kuwait Shell and Renowned F3 Racer Basil Shaaban to Host Road Safety Campaign in Kuwait

Published November 12th, 2009 - 09:40 GMT

Kuwait Shell will host a two-day Road Safety Campaign in collaboration with renowned Arab F3 racer, and United Nations World Ambassador for Road Safety, Basil Shaaban. The campaign, part of Shell’s global initiative to raise awareness and educate individuals about the dangers of traffic accidents, will be held on November 11th -12th and will address employees at Kuwait Petroleum Corporation (KPC) and its subsidiaries, as well as students at The American University of Kuwait, Kuwait University’s Engineering College and Loyac.

Shell, with its focused efforts on road safety awareness, has made Basil Shaaban its Middle East Road Safety Ambassador. The campaign’s messages focus on raising awareness on the dangers of speeding, discouraging the use of mobile phones while driving, and the importance of using seatbelts and child restraints.

As a United Nations World Youth Ambassador for Road Safety, Basil Shaaban takes up an effective social role in spreading awareness about the causes of fatal traffic accidents in the Arab world, most of which is result to over-speeding and recklessness on public roads.

Basil Shaaban said: “Being a United Nations ambassador for road safety, I have made a personal commitment to promote and raise awareness on the dangers of traffic accidents, particularly, in the Middle East since it has the world’s highest road fatality rates. I am privileged to come to Kuwait to advocate simple road safety principles amongst different publics. Kuwait has one of the highest traffic fatality rates in the Middle East, and there is no better time to talk to our business partners and the youth, who are the future leaders of Kuwait about keeping the streets safe and returning home in full health everyday”.

“While motorization and enhanced mobility have positive impacts on individual lives, without appropriate strategies to improve road safety, road accidents and deaths are becoming an ever-increasing problem. I urge individuals to drive safely on public roads and to always use their seatbelts, a very simple yet life saving tool,” added Shaaban.

With his on-circuit professionalism and his responsibility, where safety standards, procedures and technologies play a crucial role, Shaaban aims to promote a more sophisticated level of safety awareness and implementation across the Middle East’s public roads.

Shell’s global road safety initiative, in line with its corporate social responsibility, was established as a collaborative mechanism from business, civil societies, and government organizations to address and improve road safety conditions worldwide.

Kuwait Shell Chairman, Mr. Ahmed Mouti said: “The Middle East, and particularly Kuwait, faces an increasing road safety crisis. Awareness about road safety and security must be communicated at an early age to create the desired behavioral change. Kuwait Shell is pleased to host Basil Shabaan in Kuwait. His abilities and expertise on the road will ensure the interest of the people he will be addressing.”

“During his two day visit, Shaaban will be hosted by Kuwait Petroleum Corporation (KPC) and its subsidiaries, as well as The American University of Kuwait, Kuwait University’s Engineering College and Loyac. This will give him an opportunity to effectively communicate our message about road safety to varoise memebers of the community,” added Mouti.

Shell began its partnership with Shabaan in 2007, and is committed to helping him develop into becoming the first Arab F1 racer. He began his road safety campaign by participating in the first world youth assembly for road safety, which was held in Geneva.

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