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l’oréal professionnel raises the uae up to international standards with its newly-enlarged professional hair academy
The classes will also portray to students the art of effective merchandising, exploring profit opportunities and enhancing knowledge of colour changing. The classes are technical but also fashion driven and the Academy is open to any hairdresser working in a salon that works with L’Oréal Professionnel.
Offering leading edge technology from one of the fashion industry capitals, L’Oréal Professionnel has already established itself as the leading choice of professional products amongst the elect salons in the region. With over 10 technical trainers and 4 Academies around the GCC region, L’Oréal Professionnel remains passionately focussed on providing the latest and best in beauty, fashion and business services motivating hairdressers to express their creativity and achieve the pinnacle of professional excellence.
“We’ve received a fantastic response from stylists who’ve successfully completed courses at the L’Oréal Professionnel Academy,” said Sophie Abid, Education Manager, L’Oréal Middle East Professionnel Product Division. “The feedback showed that apart from being a very exciting experience, the courses also allowed hairdressers to enhance their expertise and develop greater self-confidence. “
As a fashion leader, L’Oréal Professionnel has established its prowess in the analysis of trends in the international arena as well as in the Middle Eastern region and has ceaselessly worked towards making the desires of its consumers become reality.
“Hair is no longer a fashion accessory purely for backing up wardrobe collections, it too embodies the interpreted trends,” concluded Fabrice Megarbane. “The goal of our Academies is to elevate hairdressing and have it recognized as an art form that is essential to fashion. We aspire to provide an opening whereby the greatest talents emerge and lead the way in enhancing this art and satisfying the desires of fashion-forward women across the world. “
