Land Rover Provides Luxury Driving Element for Dubai World Cup 2007

Published March 26th, 2007 - 11:13 GMT

Land Rover has confirmed its official car sponsorship of the Dubai World Cup for the third consecutive year.  This partnership reflects a perfect synergy as both represent superb performance, beauty, precision, style and power. Attracting spectators from across the globe, Dubai will be the twelfth running of the world’s richest horse race at Nad Al Sheba on 31st March 2007.

Land Rover will provide a fleet of luxury 30 flagship Range Rover vehicles  which will be available to transport VIP guests, jockeys, trainers and their families to the race track and around Dubai. In addition, Land Rover will exhibit their latest product line-up: Range Rover, Range Rover Sport and LR3 at the Dubai World Cup for spectators to get a closer look of the brand’s extensive range of premium SUV models.

Commenting on the sponsorship Marwan Halabi, General Manager – Marketing for Land Rover, Middle East and North Africa said, “The Dubai World Cup is the sporting highlight on the Middle East and international sporting calendar and reiterates Land Rover’s position as a truly global brand. The association with such an event stems from the brand’s conviction to promote sport and a spirit of adventure at every level.”

Land Rover now has the strongest product line-up with five distinct models: The Range Rover, Range Rover Sport, LR3, Defender and an exciting premium compact SUV, the new LR2 that is currently being launched across the world.  The LR2 will arrive in the Middle East in Quarter 2 this year.

The launch of these premium models has been in line with the brand’s new 21st century premium strategy to offer customers a choice of products that are sophisticated, premium, technologically advanced and suitable for all driving expectations.

This strategy has marked a new era in the history of the brand and has put Land Rover at the forefront of premium luxury SUV segment.


 


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