Landmark Group Appoints JiWin as Partner for Public Relations and Corporate Affairs

Published September 1st, 2010 - 07:23 GMT

Landmark Group, the multi-billion dollar conglomerate operating in the region's retail and hospitality sectors, today announced the appointment of Dubai-based JiWin Public Relations, leading communications specialists, as the agency responsible for handling its public relations and corporate affairs across the Gulf Cooperation Council (GCC) region.

The announcement follows an intensive pitch process that witnessed the participation of as many as five leading agencies.

Bhuvana Acharya, Head of Corporate Communications and CSR at Landmark Group, said: "Over the years, the Landmark Group has expanded the scope of its operations both geographically and across different sectors. Our communication needs have also grown exponentially, demanding a review of our strategies. We are delighted to have chosen JiWin Public Relations based on the vision they share for our growth and their strength in forging relationships with key stakeholders within the media, communications and regulatory authorities."

JiWin PR will work closely with the Dubai-headquartered corporate communications team of Landmark Group, acting as a hub to align its messages and disseminate across the media platforms in the region. The Group's CSR initiatives will also be driven by JiWin.

Mamoon Sbeih, Managing Director, JiWin Public Relations, said: "The Landmark Group, from its inception and significant growth to its diversification and future plans, is an amazing success story. At JiWin PR, our unified effort would be to convey this outstanding success to all stakeholders and build additional brand awareness for the Landmark Group. We are confident our team that has years of retail PR experience in this region, and maintains a grounded approach towards corporate affairs, will be most suited to highlight the Group's strengths."

The Landmark Group has a presence across all categories within the retail sector and has diversified to areas such as hospitality and leisure. A leader in the Middle East retail industry with operations across 12 markets, the group has successfully established its procurement might and offers high value for money to customers.

JiWin Public Relations is a dynamic agency that has grown rapidly since its inception in 2006. Having established a strong public relations practice across various categories, it continues to boast a portfolio of prestigious clients from the corporate, financial, real estate, healthcare, hospitality, tourism, retail, IT, media and industrial sectors. 

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