PepsiCo International has brought its newest product to Saudi Arabia with the launch of H2Oh!, the aptly named sugar-free, low calorie, sparkling water offered in two great flavors, Lemon-Lime and Tangerine.
“PepsiCo is committed to offering consumers the most original and innovative products and our challenge was to liven up the water drinking experience. We have done this by putting fun into water by giving H2Oh! the enjoyable taste of a sparkling drink to create impact and differentiation.” said Rashid Sharaf, Flavors Marketing Manager.
Mr. Sharaf added: “H2Oh! offers consumers the best of both worlds by combining the youthful splash and dash of exciting flavors with the naturalness and healthiness of plain water. This is refreshment at its best and, in fact, PepsiCo has succeeded in making ordinary water jealous of its new rival, sparkling, sugar-free, low calorie H2Oh!.”
The attractively packaged exciting new H2Oh! sparkling water is available in a new 500 ml sized bottle and in a 6 bottles pack; and has been launched throughout the Kingdom and soon in the rest of the GCC markets. The launch is supported by a full-scale TV and press advertising campaign accompanied by in-store and outdoor activities targeting the general public.
