Sean Emery further expanded on AMES intentions for the region and said, “We are planning to launch our consumer brand GETMO™ at the MECOM conference in Abu Dhabi which takes place from May 26-28, 2008. We aim to launch a complete digital shopping mall for music, movies, ringtones, interactive online, mobile gaming and other unique digital entertainment to meet consumer demands.”
AMES believes that the future distribution and sales of digital content, especially music and games, will be supported by advertising. Ad Supported content is delivered to the user at a reduced fee or nearly free, subsidized through the placement of advertising and branding to drive adoption.
Global studies have indicated that advertisers are increasingly allocating larger amounts of their budgets towards mobile and web applications to delivering targeted and identifiable communities supported by content. The AMES platform is designed to provide a unique opportunity to the advertising market that will deliver targeted user specific campaigns and will build significant digital communities for brands. In essence by working with AMES, each brand has the opportunity to build an online and mobile social network of its own customers by utilizing their platform set of applications, content and services.
AMES ambition is to work with telecom operators, local and international brands, and hardware manufacturers to create a significant digital community across the MENA region, driven by sponsored content, social network applications and product placement.
“The proliferation of music-phones has spurred the adoption of mobile music consumption across the Middle East. This shift towards the mobile platform opens numerous opportunities for service providers and enterprises to offer music-related content, services, hardware and accessories designed to enhance the mobile music environment,” added Mr.Emery.
