LB digital, the interactive division of Leo Burnett Middle East, announced the official launch of its services, Khaleej Times reported Thursday.
Raja Trad, Leo Burnett's Chief Executive Officer, was quoted by the paper as saying that at the launch in Dubai Wednesday that the company's approach to interactive business solutions is to deliver a competitive edge in the marketplace such as the Middle East where consumers are Internet-educated.
LB Digital provides strategic brand development and consultancy, interactive digital solutions, interactive web design as well as web and WAP applications among its offerings, the daily said - Albawaba.com
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