Leo Burnett hosts Dubai LynxAcademy for second year running

Published March 15th, 2010 - 10:49 GMT


20 students from across MENA benefit from three-day educational programme


Dubai, UAE, 15 March 2010 - The DubaiLynxAcademy, a joint initiative between Leo Burnett and Dubai Lynx, is currently underway at the Dubai Lynx Festival in DubaiMediaCity, offering 20 creative students selected from across the Middle East and North Africa region a three-day educational programme focusing on all aspects of the communications industry. This year marks the second time that the highly successful Academy takes place.


During the programme, which includes seminars, screenings, exhibitions and workshops, the students are guided by a dedicated tutor - Marilyn S. Roberts PhD, Dean and Professor, College of Communication and Media Sciences, Zayed University.  The students also have the unique opportunity to attend master classes and tutorials with leading industry figures from around the globe, including Mark Tutssel, Leo Burnett’s global chief creative officer. Tutssel will be giving the students a seminar on HumanKind - Leo Burnett’s innovative philosophy which involves putting people and human behaviour at the heart of a brand’s strategy.


The three best performing students across the three days, selected by Marilyn Roberts and representatives from Leo Burnett, will be offered a summer internship with Leo Burnett, while all of the students that participate in the programme will receive a certificate of attendance during a graduation ceremony at the close of the event.

“Leo Burnett recognises that creative, young, talented students are the future of the industry, and as a leading communications group, it is imperative to inspire and nurture creativity among today’s talent,” noted Raja Trad, CEO of Leo Burnett Group Mediterranean. “By hosting the Academy at the region’s leading advertising event, we are not only helping to prepare a new generation of young people for an exciting career in the communications industry, but we are also demonstrating our commitment to supporting industry best practices.”

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