In a significant business win given the strong local, regional and international focus on GCC and MENA financial markets, Leo Burnett Kuwait announced recently that it has won the creative account for Global Investment House in a competitive three-way pitch.
The agency will help the Kuwait-based diversified investment bank leverage its strong reputation for market insights and knowledge to raise its profile and increase loyalty in a campaign focused on print ads and some television.
“Leo Burnett presented an integrated communication plan that reflected a clear understanding of our business and strategic growth objectives, as well as good knowledge about regional markets,” said Maha Al-Ghunaim, Vice Chairman and Managing Director, Global Investment House. “What’s more, they were able to articulate this in a fresh and creative language that accurately reflected our current position and future ambitions.”
The appointment comes at a time when Gulf stock markets have registered record highs, driven in part by strong oil prices and the increasing liberalization of economies in the region, and local, regional and international investors are increasingly focused on GCC securities.
“Global is recognized for its forward looking vision, regional market insights and results. As such, we were able to develop a clear and powerful brand idea for the company that we can execute across all relevant communication points,” said Kamal Dimachkie, Managing Director, Leo Burnett Dubai and Kuwait.
The assignment covers the Middle East and North Africa region, with special focus on Kuwait. “This win against two strong, entrenched competitors reflects our team’s ability to deliver unique and relevant communication solutions to a range of Kuwaiti businesses across diverse fields and sectors,” Dimachkie added.
Global is a leading investment house in the Middle East with a presence in Kuwait, Bahrain, Dubai, Abu Dhabi, Oman and Jordan. It offers integrated investment services ranging from investment funds, asset and portfolio management and investment banking to advisory and structured finance. Global manages more than 22 investment funds and the assets under management exceed US$6 billion. Today, Global stock is listed on the Kuwait and Bahrain stock exchanges and the Dubai Financial Market.
About Leo Burnett MENA
The Leo Burnett Group of Companies, Middle East and North Africa, whose origin dates back to 1974, has always been progressive in its thinking and approach. From a single brand agency, Leo Burnett as a group has grown to encompass a comprehensive range of communications solutions, including advertising, media, public relations, digital and CRM. The group offers both specialization and holistic integration to answer the ever-changing needs of both clients and the marketplace.
About Leo Burnett Worldwide
Founded in Chicago in 1935 with eight employees and three clients, Leo Burnett Worldwide, Inc. today operates a global network of over 200 operating units including a variety of specialty marketing services and 94 full-service advertising agencies in 82 countries. Leo Burnett creates ideas that inspire enduring belief for many of the world’s most valuable brands and successful marketers, including McDonald’s, Disney, Procter & Gamble, Marlboro, Altoids, Heinz, Kellogg and Nintendo.
The world’s eighth largest agency network (as ranked by Advertising Age in April 2005), Leo Burnett Worldwide (www.leoburnett.com) is a wholly owned subsidiary of Publicis Groupe (www.publicis.com).
