Lexmark launches new 5$ cartridge1 to save costs

Published July 13th, 2010 - 10:55 GMT

Businesses are still suffering because of the recession, despite signs that recovery is in sight. Lexmark International (NYSE: LXK), the printing solutions provider, understands this and recommends professionals taking steps to alleviate some costs of doing business. To help customers save money, Lexmark has launched a 5$ cartridge1 – an inkjet industry’s valuable price for black ink2.

Lexmark is conscious of its customers’ priorities and committed to helping them achieve value. A recent study  by IRI on behalf of Lexmark has revealed that two thirds of Europe’s professionals at home and half of professionals at work print mainly in black. This enables them to save money on every printed page.

The research also revealed that almost half of professionals at home print more than 30 pages per week, while nearly 40% of professionals at work print more than 100. With business costs critical, this highlights the need for increased efficiency in printing – with cost per page more important than ever.

To meet this business demand, Lexmark’s new high-capacity, high-yield 105XL black ink cartridge lets users print at just one dollar cent per page . The 105XL is compatible with Lexmark’s new Platinum Pro905 printer, designed specifically to help small business and home office users print cost effectively.

To help users save even more money on their printing, both wireless-enabled all-in-one printers can also print two-sided, providing even greater efficiency and further reducing cost per page.

“The more business users print, the more critical their cost per page – and this survey shows just how important that cost could be. Lexmark is committed to helping its customers print as economically as possible. Our 5$ cartridge initiative is a great way to help our users meet their budgeting needs,” said Paul Rooke, Lexmark executive vice president and president of the company’s Imaging Solutions Division.

“Working from home, I rely on the printed pages – but cost has also become a focus, this year,” said Mr. Mohammed Addarrat, General Manager Lexmark International Middle East “Using Lexmark’s high-capacity cartridges, I’ll be able to keep track of what I spend on printing. Not only that, but I’ll also know I’m getting the best value per printed page.”

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