LG Begins Global Hunt for LIVE BORDERLESS(TM) Experience

Published December 17th, 2009 - 03:22 GMT

LG Electronics (LG), a global leader and technology innovator
in consumer electronics, has launched a global campaign to find what people
would consider is the ultimate journey on Earth. The person that suggests
what the public and a panel of judges agree is a journey that epitomises LG's
LIVE BORDERLESS(TM) concept will win business class tickets around the world
and US$100,000 to spend on their 80-day odyssey.


    The campaign marks the launch of LG's latest design concept
LIVE BORDERLESS(TM), a range of flat screen LCD TVs that use new technology
to reduce the screen surround or bezel, and use an edge-to-edge glass panel
to enhance the screen's sleek design attributes. The new technology marks a
radical departure from traditional LCD panel screen design.


    "LIVE BORDERESS(TM) can mean different things to different
people and we want to find the person that captures the very essence of the
concept. One person may believe that to LIVE BORDERLESS(TM) means to visit
every country in the world, another may regard it as being able to travel
pole to pole and yet another may determine it means helping people across the
world have a better life," said Mr H.S Paik, President of LG Electronics Gulf


    A dedicated website, http://www.liveborderless.net, has been
set up by LG to allow people to enter the search. The online site will ask
people to describe what they would do if they won the business class tickets
around the world and US$100,000. Entries may be made by either uploading a
video or a written essay.


    "We want people to explore their imagination and tell us what
they would do to LIVE BORDERLESS(TM)," said Mr H.S Paik.


    "The public will be asked to vote for their favourite entries
and a short-list of six will then be assessed by our judging panel who will
consider which entrant epitomises the LIVE BORDERLESS(TM) concept."


    The global hunt for the ultimate journey will conclude in
March 2010 when LGE will announce the winner.

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