lg chocolate wins the ‘oscars’ of the internet world
Digital leader’s stylish handset recognized for superior
achievement in innovative marketing and reputation
Global and regional digital giant LG Electronics, a worldwide technology leader in the mobile communications sector, announced that its Chocolate phone, the first handset within the Black Label Series, has once again achieved outstanding results in the highly coveted global awards, the SABRE Award and the Webby Award 2007 for its integrated global marketing activities.
LG’s Chocolate phone won the SABRE Award, which recognizes superior achievement in branding and reputation with a particular emphasis on effectiveness with its PR activities in consumer technology area. The Webby award, a leading international accolade honouring excellence on the Internet in telecommunication sector was presented to LG for its successful micro-site (http://chocolate.lgmobile.com).
One of the defining reasons for LG Chocolate phone project to collect the SABRE Award was through LG’s successful public relations program, which boosted sales by intimately connecting with consumers to satisfy their needs. As a result, LG Chocolate phone displayed significant sales achievement in the global market.
The Webby Award selected LG Chocolate phone as a winner for its website aimed at representing the design feature of the handset. The website also played a key role in increasing awareness and credibility of both the phone and LG brand by offering a variety of opportunities where consumers could get a sense of the real product.
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Mr. K. W. Kim, President of LG Electronics – Middle East and Africa, said, “Winning these awards shows that the great global success that LG Chocolate phone achieved with innovative and distinguished design and concept, was equally supported by strategic, integrated marketing activities. LG will strengthen its approach on products following LG Chocolate to continue to be a leading mobile company.”
