LG Electronics organized its 6th Cooking Competition in KSA

Published August 30th, 2010 - 09:54 GMT

LG Electronics (LG), an innovator and leader in home appliances organised the 6th cooking competition on the 25th of August at Hilton Jeddah under LG Life Tastes Good Championship Competition.

An over whelming response was received from the public; more than 500 ladies registered and attended the event. Following on successful footsteps of previous years Cooking Competition, LG Electronics successfully finalised the 6th LG "life tastes good Championship."This year's theme, "cuisine of the world at comfort of your home", is the perfect recipe for one single culinary solution to various gourmets with green, healthy lifestyle: nutritious and delicious foods created using LG's innovative cooking technology such as faster cooking process and higher energy. Winners in each category were selected based on various parameters, such as taste, time and quality of presentation skills.

Mr. John Lee, the Managing Director of LG Electronics KSA said, "We are glad with overwhelming response of the competition, LG's Cooking Competition definitely attracts interest of Saudi women with latest technology home appliances. And organizing and sponsoring such events encourage women to enjoy cooking."

The contestants finalised for the contest through registration which was done by interested participants contacting the LG Cooking Academy and later visiting the Academy and submitting the recipe. The Competition was judged based on three menu categories. Main course and appetizers as mandatory while Dessert was optional. Out of all the registered contestants 20 candidates were chosen through raffle draw. The competition was divided between two main categories, one where 10 participants compete individually and simultaneously the other competition which had five teams consisting of two ladies either mother and daughter, sisters or friends. At the End of the competition two winners were selected one from each category by Jury.

With this speed in mind, Contestants were challenged to create dishes in specific given time, using LG's SolarDOM, part of LG's lightweight oven range which cooks three times faster than conventional ovens.After a tough battle resulting in many wonderful culinary creations, Tahani Mohammad Al Shareef and Duaa Aswani won from the teams category, from the single category Lubna fawad and Amtul Mujeeb were announced as winners.

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Mr. Sagin Lee's wife said "The annual LG Cooking competition which is held every year definitely generates interaction and brings excitement among all participants. Making the ladies realise healthy way of cooking food and a fun process"

To add a bit of spice in the competition the four winners comprising of 2 from single category and 2 from one team will get a chance to compete in the regional rounds, that will be held in Dubai, on the 16th of September. The winners from 6 other MEA regions Iran, South Africa, Egypt, Turkey, Nigeria and UAE will battle it out for the regional championship. The winners will join the regional competition and further local competition on all expenses beared by LG electronics.

The winners from regional round will eventually conclude in a global event in Korea on 27th September, with 26 teams from 8 regions participating for the world title.

Mr. Sanginn Lee, HA Senior Marketing Manager said "We are investing in the cooking category at a local level by continuing to provide consumers with premium cooking appliances that combine smart technology with stylish design. The LG cooking competition is a creative platform for LG to showcase its great SolarDom Light wave Oven and also other range of cooking appliances, while also reinforcing our premium positioning and encouraging people to enjoy cooking,"

The LG solarDomLight Oven uses a new cooking technology which has been developed by LG Electronics. LG's innovative cooking system delivers energy directly to the food resulting in cooking times that are four times faster than conventional ovens. The Mega Heater System in the Light Oven uses three types of heaters, halogen (light) heater, ceramic heater and sheath heater. Each heater has different levels of strength and heating times as food is cooked at a high temperature for a shorter time moisture is kept in the food and doesn't dry out. 


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