LG Electronics and its agent for commercial air conditioning systems in Jordan, Al Asalah Electromechanics Co., recently announced that the size of its operations for the current year had doubled in comparison with last year’s. The company further announced that all their financial and operational objectives had also been met even before the close of the year.
Members of the management team at LG Electronics and Al Asalah attribute this achievement to aggressive promotional strategies and efforts made by each and every member on the Al Asalah team. The team’s efforts have enabled the company to foster strong and sustainable long term relations with clients and prospective clients alike.
LGE’s client base for the commercial air conditioning business also grew significantly this year, a fact the company attributes to the elevated quality of services, after sales services and the impressive product line that the company has to offer.
Commenting on this notable achievement, Mr. Issam Samarah, General Manager of Al Asalah said, “We are proud of all the achievements we have made this year but we are still feel that the sky is the limit as to where it is we want to go from this point. We have plans to increase the size of our business in Jordan and we are now even in the process of inaugurating our new service center in Aqaba. The strong relations that bind us with our customers coupled with our continuous efforts to bring the latest technology to their projects are 2 factors that we believe have brought us to this level of success. Our unique flagship product, the Multi-V system, specifically designed for a large high-rise building has also considerably sharpened our competitive edge in the market.”
From his end Mr. Kevin Cha, General Manager of LGE Amman Branch further explains that the demand is high on LGE’s air conditioning systems, “LGE offers one of the world’s most economical and energy conserving air conditioning units. Our systems and units come with low running costs which in turn make them ideal for use in multi story buildings and spaces of varying size. This is precisely why the units we offer are the units of choice for some of Jordan’s largest real-estate development projects. We would like to congratulate our partners at Al Asalah for their achievements and we look forward to more success in the years to come.” he added.
The achievement made by Al Asalah during the first six months of the year 2007 can be attributed to their active business development division. During this year, Al Asalah signed several agreements with a number of development and consultancy firms in Jordan; including Taameer Jordan Holdings, Al Hussaini Group, Abdullah Taba’a Company, Arab Islamic Bank, Jordan Islamic Bank, Sama Jordan, Thabat, Khalaf and Shtay development Co, Amlak Jordan, Golden Gate consultancy, Turino amongst others.
It is worth mentioning that Al Asalah was first established in 1994 to provide Air conditioning systems service within the local market. Due to its distinct performance in the year 2004 it become one of the companies operating under the umbrella of the Middle East Complex. From that point on, the company expanded its business and today it is the sole agent of all LGE Central Air Conditioning products in Jordan. Al Asalah distinguishes itself further with its after sales service center and just last year the firm launched the first academy of its type in Jordan specializing in providing HVAC technology training for Engineers and technicians.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world’s leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please visit www.lge.com
About LG Electronics Digital Appliance Company
LG Electronics Digital Appliance Company (DAC) is a technology leader and pioneer in home appliance convergence. LG DAC provides a total package of digital products for the home, including air conditioners, refrigerators, washing machines, cooking appliances and vacuum cleaners. LG is driving innovation in home appliance technology through products such as the world's first interactive refrigerator and the steam washing machine. LG DAC is building new growth opportunities in built-in kitchen appliances, commercial air conditioners and networked home appliances.
About LG Electronics Multi-V Commercial Air Conditioning System
The Multi-V system responds to the rising demand for heating and cooling systems that are synonymous with practicality, efficiency and effectiveness. It uses inverter-controlled speed variations, and each of its compressors comes with an independent fan. It is designed so that all its units are controlled by a central controlling device. This device works to control the overall room temperature so that no dramatic fluctuations are seen between the levels of comfort seen both inside the room and outside it, in addition to monitoring each unit’s performance. On another level, this air conditioning system is known for its ability to function with minimal noise, and is a great saver on energy and the electricity bill.
