LG Electronics (LG) is the number one provider of front loader washing machines in the UAE, with a 35 percent market share. With 2009 revenues of AED 88.2m (US $24m), LG's front loaders are the top selling product within the category, compared to the nearest competitor's market share of just 12 percent.
Overseas, LG is also the category leader in major markets including USA, Brazil, Singapore, Kazakhstan and Saudi Arabia. In the USA, LG's front-loaders have ranked number one for thirteen consecutive quarters.
Innovation is at the core of LG's success. It was one of the first appliance companies to include steam technology and allergy care to wash out allergens without harming fabrics. LG's premium Steam Washing Machines combine attractive design with a 'direct drive' motor to reduce vibrations and noise whilst conserving power requirements. The allergy care and steam refresh system, which is certified by the British Allergy Foundation, ensures that irritants and bacteria are removed along with dirt and stains in the washing cycle to provide the most hygienic wash for clothes, bedding and other textiles. As part of its commitment to deliver quality technology, LG has offered a 10-year warranty on the Direct Drive Motors.
"LG's continuous success is the result of our ongoing effort to upgrade consumers' lives with innovations that really improve quality of life," said the Managing Director of LG Electronics Levant, Mr. Kevin Cha, "Our operations in the UAE is a key component of our global strategy to expand our offering of the most environmentally-friendly and durable washing machines such as the LG steam washer."
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