Lingo sets new retail trend with its first ever one stop solution to both services and lifestyle products in the Kingdom

Published October 8th, 2006 - 07:18 GMT
Al Bawaba
Al Bawaba

Lingo has opened the first-ever one-stop solutions store in the Kingdom at Roshan Mall, the newest shopping destination in the city. A trend-setter in the retail industry, Lingo is strengthening its Saudi presence with the opening across the Kingdom in key cities and towns.

Sprawling over 600 sq m, the store located on the first floor of Roshan mall, has the most diverse collection of lifestyle electronics and gadgets in the Kingdom offering a spectrum of services including photo-printing, travel booking, insurance, courier and gift wrapping – all under one roof.

“Customers today are more market-savvy than ever and they make informed shopping decisions in advance,” said Mr Elias Abdallah, Marketing Manager of Lingo. “For the smart customers, it is crucial that we offer smart solutions. Lingo, open across the Kingdom, meets all the requirements of savvy customers looking for electronics, information technology and audio-visual solutions. We will also added value to our offering through an eclectic bouquet of services – from mobile clinics to gift wrapping.”

Lingo stores have on their product roster the widest range of mobile phones, audio visual equipment, communications gadgets, MP3 players, computers, digital cameras and hi-tech electronic appliances. “A one of its kind showroom, Lingo is the only company in the Kingdom that will offer its customers a live interactive shopping experience through a touch and feel display solutions not seen in the Kingdom before” said Mr William Gove Managing Director CEO Retail & Franchises. “

Value-added services offered by Lingo at Roshan Mall will include content for mobile phones including ring tones, games, wallpaper, music, video download, website interface and Lingo card; a mobile clinic to service phones; Kodak photo printing kiosk, digital photo printing, Pay TV, travel shop, gift wrapping, courier and insurance and financial services. “Lingo is the only store to offer both Mobily and Al Jawal and the business printing solution center will be equipped to print business cards, letter heads, leaflets and presentations. Customers will be provided with copying services and book binding solutions,” said Harshit Shimpley Head of Network.

Lingo has brought in to its Roshan Mall store the best of both product and service brand names in all service sectors with DNATA offering travel agency services. Customers will be able to finalize all their insurance needs – from motor, home, health to relocation – at the store and also opt for easy financial payment plans and utility bill payment facilities.

“The response to Lingo has been overwhelming,” said Mr. Gove. “Customer feedback to our products and services underscores the winning edge of our innovative concept. We are opening 49 additional outlets in the Kingdom to ensure that there is a Lingo within reach of all Saudis by the end of this year.”

Lingo has redefined the concept of lifestyle experience shopping through its innovative product showcasing. The store is manned by experienced and well-trained customer service representatives who have extensive product knowledge. “We believe in offering our service with a smile and our customer service staff is trained to meet the demanding requirements of customers swiftly and efficiently,” said Mr. Gove.

 

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