Published August 15th, 2006 - 11:40 GMT

LogicaCMG’s telecoms business today announces the appointment of Asda'a Public Relations, Campaign Middle East’s PR Agency of the year, to launch a communications programme in the Middle East. LogicaCMG’s telecoms business is a leading provider in the areas of intuitive messaging, intelligent charging, content enablement and customer intelligence management. The company’s systems process two out of every three text messages sent in the world.

Nabil Y. Khalil, director, telecoms at LogicaCMG in the Middle East and Africa, said: “We invited several PR agencies from across the Middle East region to pitch for our public relations programme. After a thorough evaluation process, our team decided to award the contract to Asda'a. We selected the consultancy for its track-record of being the leader in this industry in the Middle East and for having strong expertise in the technology sector.”

Products and solutions provided by LogicaCMG’s telecoms business are deployed by over 300 of the world's top telecommunications network operators and service providers serving more than 800 million active users in 130 countries over five continents. The company has successfully deployed over 150 payments solutions globally and also provided mobile browsing solutions for more than 170 million users.

LogicaCMG’s telecoms business offers a number of products and solutions within the areas of Messaging (including SMS, MMS, and IMS), Content, Media, Videomail, Voicemail, Mobile Payments, Billing, Customer Intelligence Management, Mobile Device Management, and Ringback Tones.

Sunil John, managing director of Asda’a said: “We are delighted to promote LogicaCMG’s telecoms business in the Middle East. The company is an industry leader worldwide and partnering with them is also a validation of our industry position. LogicaCMG’s confidence in Asda’a will be reciprocated in equal measure.”


About LogicaCMG
LogicaCMG is a major international force in IT services. It employs 30,000 people across 36 countries.  LogicaCMG’s focus is on enabling its customers to build and maintain leadership positions using LogicaCMG’s deep industry knowledge and its track record for successful delivery. The company provides business consulting, systems integration and IT and business process outsourcing across diverse markets including telecoms, financial services, energy and utilities, industry, distribution and transport and the public sector. Headquartered in Europe, LogicaCMG is listed on both the London Stock Exchange and Euronext (Amsterdam) (LSE:LOG; Euronext:LOG). More information is available at www.logicacmg.com.

About Asda’a
Established in 1992, Asda’a is the region’s leading public relations consultancy, with over 170 professionals in 12 offices across the region. With these resources, the company is able to provide a full regional service covering the Middle East and North Africa. Winner of the 2005 Campaign Middle East ‘PR Agency of the Year Award’, Asda’a prides itself on its innovative approach to client servicing and its commitment to quality and result-oriented communications.

Aligned globally with Edelman, the world’s largest independent public relations agency, Asda’a provides communications solutions through a deep rooted philosophy of perception management. The agency provides services through its six practices in the sectors of Technology, Corporate, Finance, Healthcare, Consumer Marketing and Public Affairs. The services include media relations, issues management, media training, corporate advertising, print and web publishing, media monitoring and analysis and event management.


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