PUMA sponsored the Eton v Harrow football match on Saturday 20th February at the Jebel Ali Soccer School of Excellence, as part of their International Love = Football campaign running in 2010, with a final score of 8:3 to Eton.
The victorious Eton team, captained by Tom Hudson overshadowed the disappointed faces from the Harrow team; as captained by Zulf Hyatt-Khan. This is the first time that the Eton v Harrow Football Match has been played outside the UK and is due to become a great addition to Dubai's sporting calendar.
The Love = Football campaign has launched as part of PUMA’s initiatives for the football category during 2010; the World Cup™ year. As sponsors of the Old Boys football match - both teams will be wearing PUMA football apparel branded with the PUMA Love = Football logo, as well as playing with a PUMA Powercat football. The Powercat is 5% faster than the leading competitor ball in speed testing, and with twin layer foam, high frequency moulding and unique 20 panel construction offers a softer touch and improved ball control.
At PUMA, football is more than a sport - it's a way of life. That's why the brand incorporates the game's fundamental values into every product they create and support, because after all, love equals football.
