Lucky monthly winners take home a kilogram of gold in du’s ‘SMS Gold Challenge’

Published November 5th, 2009 - 01:31 GMT

Two lucky contestants have taken home one kilogram of gold each as the first and second monthly winners of du’s interactive ‘SMS Gold Challenge’ contest. Muhammad So Ana Miah from Bangladesh and Malathy Narayanan Sudheer received their glittering prizes from du’s Vice President of Sales and Retail, Maher Murad, in a ceremony held recently at the du shop in Sharjah. Over 2,000 grams of gold are still available to be won in the ‘SMS Gold Challenge’. To take part, du subscribers simply need to SMS the word ‘gold’ to short-code 1000 and answer trivia questions, collecting points for a chance to win gold. 25 grams are awarded to instant winners, 50 grams to daily winners, 100 grams to weekly winners and a full kilogram to monthly winners. The contest is open for a limited period.


“We extend our warmest congratulations to Mr. So Ana Miah and Mr. Sudheer, the first lucky winners of one kilogram of gold, as well as to all the other instant, daily and weekly prize-winners to date,” said Farid Faraidooni, EVP Commercial, du. “With ‘SMS Gold Challenge,’ du subscribers across the UAE enjoy the excitement of an interactive trivia contest and have the chance to win sparkling grams of gold. We encourage all our mobile customers to take part – tomorrow could be their lucky day!”


du customers still have the chance to win over 2,000 grams of gold as instant (25 grams), daily (50 grams) and weekly (100 grams) winners – plus, one additional monthly winner will take home a full kilogram of gold.


Commenting on his one-kilogram prize of gold, So Ana Miah said that he was overjoyed. “I am very happy and can hardly believe my luck. I wish to thank du for this wonderful surprise!” he commented.


Added Sudheer, “I was thrilled to receive the news that I had won a whole kilogram of gold – I am very grateful to du and I look forward to enjoying my winnings with my family members and friends!”


du customers who participated in the ‘SMS Gold Challenge’ are encouraged to visit the website to find out if they are among the winners.


The ‘SMS Gold Challenge’ contest is open for a limited period and conditions apply. For more information on how to participate in the contest, customers can visit

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